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The most horrifying and disastrous rebrandings in history
Today, we’ll explore the fascinating world of rebranding. An adventure that, as we’ll see, can have extraordinary or catastrophic results. So join us on this journey of discovery, where we’ll unravel the secrets of rebranding and the mistakes you should avoid. The fact that this post coincides with the rebranding of Twitter to X is…
Maslow’s Hierarchy of Needs in Business + Practical Examples
How can you apply Maslow’s hierarchy of needs in your company? And how can it help your business grow? Psychology and business have always gone hand in hand, and this theory is a great example. By applying the right psychological techniques to each stage of the pyramid (you’ll see them below), the benefits for the…
Social Media: When Dependency Kills Your Business
Nobody doubts that social media has become a fundamental pillar of companies’ marketing strategies. Platforms like X (formerly Twitter), Facebook and Instagram offer a broad audience and plenty of opportunities to interact with customers quite cheaply. However, from time to time we see how different social networks make changes to their algorithms, reducing the reach…
Creative email ideas: 20 ways to make your email stand out (with examples)
From the sender to the signature: ideas to get your emails opened, read and looking like nobody else’s
Differences Between Marketing and Advertising
Although the two terms are often used interchangeably, the truth is that marketing and advertising are not the same thing. For those who are not experts in the field, this can be confusing and even somewhat bewildering. Marketing and advertising are key ingredients for success. They are the gateway to new customers and business opportunities.…
Make Money Online Now: Easy Step by Step
Have you ever dreamed of making money from the comfort of your home, using just your computer and an internet connection? If so, you’re in the right place. Every day, more and more people discover that the internet isn’t just for entertainment or staying in touch with friends and family. In fact, it can be…
Noreply: what it means and whether an email you can’t reply to is safe
Why you shouldn’t use no-reply in your mailings
Fake News, Manipulation, and the Need for Critical Thinking in the Digital Age
We live in the information age, a time when access to news and data is literally at our fingertips. However, this abundance of information comes with its own set of challenges. Chief among them is the proliferation of “fake news” — false stories or disinformation that spreads through digital communication channels. These “fake news” stories…
Best email marketing tools in 2026: a comparison and how to choose the right one
Choosing between the different email marketing software options seems simple until you start reading the fine print. They all promise beautiful templates, automations and statistics. But the differences show up when you look at how many emails you can actually send, to how many contacts, and who answers you when something goes wrong. In this…
What Is the Difference Between Needs and Wants?
To build an effective marketing strategy, you need to understand the difference between consumers’ needs and wants. The approach you take will shape the actions you propose and the results you get. For example, selling a car by appealing to the desire for recognition or status is not the same as selling it to someone…
5 Best Copywriting Formulas to Sell
The ability to persuade and capture the audience’s attention is essential in the competitive world of marketing and communication. Copywriting, the art of writing persuasive texts, plays a key role in promoting products, services and ideas, and is especially relevant in email marketing, where capturing the reader’s attention is crucial. In this article, we’ll explore…
Storytelling: what it is and how to use it in your emails
Storytelling is trendy, and you know it. Everyone talks about differentiation and how necessary it is to stand out in a world of lookalikes where everyone seems to offer the same solutions. One resource that often comes up as a way to differentiate yourself and stand out is precisely the star of today’s post: storytelling…
Business Proposal: What It Is and How to Send It Properly
For years, business proposals have been used to build relationships between companies in the online sector, where email is the communication channel people use most. When we think about sending a professional business proposal by email, we need to keep a few important factors in mind. Talking to someone is not the same as writing…
The Most Influential Copywriters and Their Essential Books to Master Copywriting
In the competitive world of advertising and marketing, the ability to write persuasive and captivating copy is essential to stand out and achieve success. The art of persuasive advertising writing, also known as copywriting, has been perfected by experts over the decades, and their teachings remain relevant and valuable in the digital era. If you’re…
Outbound marketing: what it is, what it means and examples
What marketing that goes out to find the customer is, when it works and how to combine it with inbound
How do email marketing services track email campaigns?
In this article we go over a common question about email campaigns: email tracking and their open rate. Without a doubt, having this information is one of the advantages of using an email tool instead of sending from any email client, such as Gmail, Outlook, etc. Thanks to it, we can learn about various aspects…
Mass media: boost your marketing strategy
The digital age has transformed the way we communicate and consume information. Mass media has evolved, adapting to emerging technologies and an always-connected audience. The internet and social media have revolutionized the media landscape. Companies are relentlessly looking for new ways to reach their audience and generate engagement in a highly competitive environment. It enables…
B2B email marketing: the perfect campaign for businesses
Just so you know, a good B2B email marketing strategy isn’t only made of ingredients for a hard-sell campaign; it goes much further: it’s the key to building bridges with leads and customers. Earning engagement and positioning ourselves as experts in front of other businesses is no easy task. But if there’s one way to…