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Distribution Channels and Why They Matter in Marketing
Although it may seem like a concept more closely tied to traditional marketing, distribution channels are an extremely relevant topic today. As we’ll see here, this concept refers to the way a company gets its products or services to the consumer. It can also be associated with all the elements that help us provide better…
How to write an effective introduction email?
Have you ever sent an introduction email and not received a response? We know that writing an effective introduction email can be a difficult task, but it is an essential tool for trying to foster business connections and increase your chances of success. In this article, we will present practical tips on composing an email…
Basic email marketing glossary
In this article, we’ll look at some of the most important terms related to email marketing, so we can get a clearer picture of the possible differences and what each concept refers to. It isn’t an overly long article, and we’ll present every concept in summary form so we can focus only on what matters.…
How to Attract Customers? Best Marketing Tactics
How to attract customers? In this article, I want to explain how we can attract customers, and how to do it through email marketing for businesses as well, which is still a great tool for winning customers and increasing your business’s revenue. Stick around, we’ll tell you all about it at Mailrelay. How to Attract…
CTR in email marketing: what it is, how to calculate it and how to improve it
The right formula, what counts as a good figure and what to change in your emails to get more clicks
How to Use ChatGPT in Your Email Marketing Strategy
Few tools have caused as much of a stir as this one. Everyone is talking about ChatGPT! And no wonder… Artificial intelligence is here to stay and promises to revolutionize the way things are done in the digital world. For those of us who work in marketing… it’s all anyone talks about! Many say this…
5 Business Ideas for Times of Crisis
Keeping a business afloat in times of crisis can be a real challenge. Economic uncertainty, declining sales, and increased competition are just some of the difficulties businesses face in times of crisis. That’s why it’s essential to have a solid online marketing strategy to help keep your business running. In this article, we’ll explore the…
What is spam? How to prevent emails from landing in the spam folder?
Even though email marketing has been around for many years, the line between what is spam and what isn’t is still interpreted in many different ways (and often ignored). In this article we’ll look at the term from a practical point of view, rather than offering a textbook definition. And, more importantly: ◆ How to…
Does marketing create needs? Satisfaction or manipulation, with examples
The needs were already there. What marketing decides is which product meets them, and whether it does so honestly or with tricks
How to create an email marketing strategy with influencers
Have you heard about email marketing strategies with influencers? These kinds of actions are an excellent way to boost your business metrics for your email marketing efforts. Today, influencers are very valuable allies for any kind of business. The truth is that they have a huge organic reach, and their recommendations can give any business…
Customer Relationships: What They Are, How to Strengthen Them, and Best Strategies
In today’s digital age, communication with customers is more important than ever. With the growing number of options available, customers expect a personalized experience and a real connection with the brands they choose. To stay relevant and competitive in an increasingly saturated market, it’s essential to strengthen your relationship with your customers through effective digital…
Formal email: how to write one, guide and 7 examples
How to start it, how to end it and ready-to-copy examples
What is personality-based marketing?
You may have heard about personality-based marketing at some point. These days, the two concepts go hand in hand when any brand sets up a segmentation strategy. That’s why, in this post, we’ll explain why and how it works. So keep reading. When doing marketing and giving each brand an identity, it’s crucial to take…
What Is Product Placement? The Netflix Example
In recent years, we’ve moved from offline-only advertising, such as print media, radio, television, or billboards, to a wave of digital advertising that combines with the former to meet new needs. However, that’s not all. New technologies are changing everything. And when it comes to advertising, it was not going to be any different. Have…
Brand Reputation: How to Measure It Successfully
Every brand wants to generate interactions with its users/customers on social media (or at least it should), but there is something just as important, or even more so, that brands should keep in mind: their brand reputation. That’s why today we’ll look at exactly how to measure it. What is brand reputation? Let’s start with…
Create your landing pages easily with Mailrelay
Landing pages are very useful tools for boosting your online marketing campaigns, and they are essential for capturing leads, that is, new potential customers. You can always drive traffic from Google Ads campaigns, social media or newsletters to your website, but there are distractions there. It’s very easy for those people to never end up…
Experiential marketing: what it is, 10 examples and how to apply it to your business
How to get your customers to live your brand instead of just seeing it, with real examples and emails to put it into practice
How Can Technology Drive the Sustainable Development Goals?
Technology is one of the most important sectors we have today. It’s fair to say it can have a huge impact on practically every area of our lives, for better or worse. This impact ranges from how we communicate to how we do our daily work — can you imagine doing marketing in today’s world…