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Mailrelay vs Acumbamail vs Mailjet: 2026 email marketing comparison
Three tools with a free account, compared head to head with 2026 data
Philip Kotler: The Father of Marketing as We Know It
Does the concept of the 4Ps of marketing ring a bell? If you run a business or work in this field, it probably does (a lot). Well, this concept was created by Jerome McCarthy and popularized by Philip Kotler, who many consider the father of modern marketing. His influence is such that, to this day,…
How to clean spamtraps from your contact list
If there is one thing that can hurt the results of your mailings, and badly, it is sending to spamtrap email addresses (trap emails). It is something you should avoid at all costs, so in this article we are going to give you some strategies to clean these pesky email addresses out of your contact…
Tips for creating business names and free name generators
Choosing a business name is one of the most exciting and, at the same time, most complicated processes you can face when launching a brand or business. Simple as it may seem, once you consider the impact of choosing a name that lends itself to misinterpretation, or that could offend part of the population, everything…
Storytelling examples that help you sell more
Stories grab attention, hold the reader’s interest and help close the sale. Some do. Others don’t. What stories could help you sell more with your emails or sales pages? That’s what we’re going to look at, and analyze, in this article. The structures we’re about to discuss are easy to copy, so you could use…
Online mailing: what it is and free tools for your campaigns
Free tools and resources to create, test and send your email campaigns
What a Gantt chart is and how to make one
When it comes to project management, there are countless tools that help us gain clarity and keep good track of the different stages a project is made of. One of them is the Gantt chart. This chart stands out for its strong visual component and how easy it is to apply, among other advantages. The…
Performance marketing: what it is, how it works, types and examples
How much each customer costs you and which channel brought them in: marketing that is measured down to the last euro
Write your opt-in form to capture more subscribers without a lead magnet
One of the challenges businesses face with email marketing is capturing subscribers. If you write your opt-in form the right way, you can get many more sign-ups from contacts who are interested in what you sell. And anyone can do it. You don’t even need a lead magnet. You just need to spend some time…
Strategic marketing: what it is, stages, tools and examples for your business
Fewer shots in the dark and more data-driven decisions: this is how a small business does strategic marketing
How to send bulk emails: Gmail, Outlook, Excel or a tool
Which option to use depending on the size of your list, and how to do it step by step without ending up in spam
What is marketing, really? We tell you everything!
When we start a venture or a company, our goal is to become known and sell our products, but how do we do it? Depending on the type of product, the image we want to project and our potential customer, we’ll need to plan our strategy differently. But let’s start at the beginning: what is…
Newsletter examples to inspire you: 13 real cases and templates to copy
13 real newsletter examples, templates by type of business, creative ideas and a corporate newsletter template to copy.
50 types of marketing you should know (yes, 50)
More than 100 years of history. A constantly changing world. The internet. And soon the metaverse? Marketing has evolved at the same frantic pace as our society. There are as many forms of marketing as there are ways to promote a product or service, formats to reach your audience, channels on the internet or devices…
Mailrelay’s features in detail: all the benefits for your marketing
In this post, we’ll go through Mailrelay’s features point by point so you can discover everything our tool can do for your email marketing. If you’re already a user, this post will help you get the most out of Mailrelay and make sure you don’t miss any available feature that could help you increase your…
How to create your own poster online (even for free)
Strategies used to win customers or catch the attention of a particular audience often combine online and offline actions Among the former are digital advertising and email marketing, and among the latter are actions such as designing posters and flyers. Either way, the ideal is to study the business or project in depth so you…
Email format: structure, sizes and 5 templates to copy
Sender, subject line, body, button and footer: the layout that effective emails follow, with 5 filled-in templates
How to create hype in marketing: what it is, FOMO, FUD and how to use them without misleading anyone
Anticipation before a launch, the urge not to miss out and doubts that hold back a purchase: how to use each one without losing your list’s trust