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What is evergreen content, and why use it in your strategy?
We can’t start this article any other way than by defining the meaning of evergreen content. This type of content can be defined as timeless content or content that won’t expire. Evergreen content remains relevant over time and can be updated if necessary. A content marketing agency will become your best ally if you want
How to Create, Design and Promote a Business Page on Facebook, Pinterest and LinkedIn
Social media platforms unite billions of people. If a brand needs to get in touch with its audience, it can create a business account. Proper design and promotion of the page will help solve various problems: from the growth of recognition and loyalty to the increase in financial performance. Let’s consider how to create a
7 strategies you probably don’t know about Google Ads audiences
One of the areas most overlooked by many marketing managers on Google Ads is audience segmentation. With each passing year, Google offers new audience targeting and ways of reaching potential customers, so it’s normal not to always be on top of all the new features. However, the incorrect use of audience segmentation could affect the
5 internal communication tools to improve team workflow
Have you ever tried to organize a team? If you work with several people, you will understand how important it is to have good communication between all members so as not to duplicate tasks, paddle in the same direction, work towards the same goals, meet deadlines … Whether you manage a company, startup, digital business,
How to Enhance Your Customer Experience using Live Chat?
The role of an AI-powered live chat software in the modern-day customer support plan cannot be emphasized enough. But we’re still going to give it a try: Clearly, live chat is driving the customer service space, making customer experience prompt, accurate, and seamless. Now that we’ve understood what the benefits of using live chat are,
The 6 best project management systems to improve your team’s productivity
When you have to start a new project, whether working as a team or individually, it is always advisable to correctly organize all tasks in order of priority. This way, you guarantee better control over what each team member must do, preventing something from being overlooked, and you can discard the bad timing in each
How to automate your most important social media accounts and save time
If you work as a social media manager or as a community manager, you know that time management is essential. Likewise, if you manage your profiles on social media, we will explain how to automate them and save time. By automating your social media, in addition to managing your time well, you will work in
3 simple ways to increase the clickthrough rate of your email marketing campaigns
More clicks on the links in your email marketing campaigns means more sales possibilities, right? Of course, if contacts don’t go to your website or store, they probably won’t buy from you. How, then, can we get more clicks on our links or calls to action? Well, for this little problem, there are some very
Give a spin to your content strategy with these tips
Strategies are the path that every brand must establish to achieve its goals and objectives. In the case of content marketing strategies, it is vital to work mainly to improve the ranking of your website or blog and create a closer relationship with your target audience. To start preparing relevant content, you will need to
Does Email Design Actually Matter?
Every email marketer dreams of sending beautiful campaigns that convert. Study after study confirms the RIO potential of email, but what’s less clear is the creative path you should walk to get there. There’s a healthy body of evidence to support the humble plain text email. Meanwhile, our inboxes are filled with highly-designed campaigns from
Interactive Email Marketing: The Complete Guide
Email marketing has proved to be an oldie Goldie that won’t be dying anytime soon, with its high ROI: you get an average return of $44 for every dollar spent. For that reason many businesses are investing their money and time in email marketing, 93% of B2B marketers use email to distribute content. This signifies
Writing compelling newsletter subject lines that your subscribers won’t be able to ignore
There are two ways to convince your subscribers to open your emails; one is to write impactful subject lines that your contacts will not be able to ignore. The other alternative is to have a recognized brand or a very good relationship with our contacts so that the subject line of our emails is almost
How to create a marketing strategy for a pet shop
With the number of domestic animals growing faster and faster, it is not surprising that the pet care and feeding sector is making millions in the world. But as more and more people have pets at home, it has also become one of the most competitive niches on the market, so if you want to
6 tips for creating a virtual store
Is it worth creating a virtual store? With so many options and sales platforms, many entrepreneurs are afraid to spend money investing in a corporate sales website. First of all, the answer to this vital question is definitely yes. Why? You certainly have no doubts about the importance of the Internet in our lives. Still,
What is PDCA and how this method can help you manage your digital marketing strategy
Digital marketing can be a challenge, even for those of us who have been crossing this path for several years. For example, it may be difficult to understand certain concepts, or perhaps you don’t know what different acronyms mean, where correctly the best strategies can be applied and what is the best way to improve
Agile methodologies and new work profiles
Professional relationships are changing dramatically and, with that, the way of managing companies and their workers. Organizations are flat, work on projects, leadership has changed, and people are working remotely from the most unsuspected places. The way we work and interact with colleagues is also changing. That means companies have to adapt to this new
10 marketing actions that will mitigate the adverse effects of a crisis
Crises arise when you least expect to face any problem. These situations can rarely be predicted, as well as their effects. However, there is something that can condition the severity of the consequences; the actions that each company implements in response to any adversity. Ideally, these actions should be included in a risk plan and
How to run a more efficient marketing department?
Nowadays, customers can find any information they want about a company on the Internet or Social Media. Therefore, having an efficient marketing department that offers everything that customers need essential for the company’s communication to work. From the design or architecture of your website, the content, or the choice of social media platforms, everything should