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3 simple ways to increase the clickthrough rate of your email marketing campaigns
More clicks on the links in your email marketing campaigns means more sales possibilities, right? Of course, if contacts don’t go to your website or store, they probably won’t buy from you. How, then, can we get more clicks on our links or calls to action? Well, for this little problem, there are some very
Give a spin to your content strategy with these tips
Strategies are the path that every brand must establish to achieve its goals and objectives. In the case of content marketing strategies, it is vital to work mainly to improve the ranking of your website or blog and create a closer relationship with your target audience. To start preparing relevant content, you will need to
Does Email Design Actually Matter?
Every email marketer dreams of sending beautiful campaigns that convert. Study after study confirms the RIO potential of email, but what’s less clear is the creative path you should walk to get there. There’s a healthy body of evidence to support the humble plain text email. Meanwhile, our inboxes are filled with highly-designed campaigns from
Interactive Email Marketing: The Complete Guide
Email marketing has proved to be an oldie Goldie that won’t be dying anytime soon, with its high ROI: you get an average return of $44 for every dollar spent. For that reason many businesses are investing their money and time in email marketing, 93% of B2B marketers use email to distribute content. This signifies
Writing compelling newsletter subject lines that your subscribers won’t be able to ignore
There are two ways to convince your subscribers to open your emails; one is to write impactful subject lines that your contacts will not be able to ignore. The other alternative is to have a recognized brand or a very good relationship with our contacts so that the subject line of our emails is almost
How to create a marketing strategy for a pet shop
With the number of domestic animals growing faster and faster, it is not surprising that the pet care and feeding sector is making millions in the world. But as more and more people have pets at home, it has also become one of the most competitive niches on the market, so if you want to
6 tips for creating a virtual store
Is it worth creating a virtual store? With so many options and sales platforms, many entrepreneurs are afraid to spend money investing in a corporate sales website. First of all, the answer to this vital question is definitely yes. Why? You certainly have no doubts about the importance of the Internet in our lives. Still,
What is PDCA and how this method can help you manage your digital marketing strategy
Digital marketing can be a challenge, even for those of us who have been crossing this path for several years. For example, it may be difficult to understand certain concepts, or perhaps you don’t know what different acronyms mean, where correctly the best strategies can be applied and what is the best way to improve
Agile methodologies and new work profiles
Professional relationships are changing dramatically and, with that, the way of managing companies and their workers. Organizations are flat, work on projects, leadership has changed, and people are working remotely from the most unsuspected places. The way we work and interact with colleagues is also changing. That means companies have to adapt to this new
10 marketing actions that will mitigate the adverse effects of a crisis
Crises arise when you least expect to face any problem. These situations can rarely be predicted, as well as their effects. However, there is something that can condition the severity of the consequences; the actions that each company implements in response to any adversity. Ideally, these actions should be included in a risk plan and
How to run a more efficient marketing department?
Nowadays, customers can find any information they want about a company on the Internet or Social Media. Therefore, having an efficient marketing department that offers everything that customers need essential for the company’s communication to work. From the design or architecture of your website, the content, or the choice of social media platforms, everything should
4 newsletter templates for your next email marketing campaign
What a nightmare. Your new virtual store is almost ready, and you just want to send a newsletter to spread the word about your business. How is it possible that with the passage of time and the arrival of phenomena such as Facebook Ads, Instagram Ads, SEO and such and such, email marketing remains one
6 tips to help you boost your sales with email marketing
Do you have questions about how to sell by email? In this article, we’ll show you a quick and simple guide so you can harness the power of email effectively. Over the years, email marketing has proven to be a tool that delivers results. In other words, the vast majority of companies that invest money
Mailrelay already supports AMP for Email (Accelerated Mobile Pages)
AMP stands for Accelerated Mobile Pages, a project developed by Google and other companies. The main goal of this project is to improve the mobile site load speed. This technology is relevant to email marketers as they can embed this code in emails, improving the effectiveness of campaigns with options that were previously not allowed.
How to become a successful blogger?
Having an online presence is vital to many brands. Therefore, most of them create a blog to post content related to their industry and share valuable information to showcase their products or services. It is also an ideal tool for publicizing projects from different niches, such as blogs created by fashion influencers, traveler’s journals, and
Tips for Creating an Effective Newsletter
Increasingly, companies use newsletters to communicate with their subscribers and future customers. Over the last few decades, the Internet has become the perfect tool for building relationships with users, and email marketing has proven to be the strategy with the best return on investment. But what is a newsletter? You may already know this term,
Mailrelay v3 advanced statistics for your newsletters
We continue with the series of tutorials on the new Mailrelay version. Today, we will talk about newsletter statistics. As in the previous version, we worked hard to create an advanced reporting system because one of the main advantages of a professional email marketing software is the fact that you can work with advanced statistics
Open rates in email marketing, what is it, and how will it affect ROI?
Email marketing is one of the most widely used digital marketing strategies, not just because it’s cheaper than other techniques, but also because it offers incredible advantages compared to other marketing options. In this article, I want to talk about open rates, one of the most important metrics you can check in any email marketing