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Agile methodologies and new work profiles
Professional relationships are changing dramatically and, with that, the way of managing companies and their workers. Organizations are flat, work on projects, leadership has changed, and people are working remotely from the most unsuspected places. The way we work and interact with colleagues is also changing. That means companies have to adapt to this new…
10 marketing actions that will mitigate the adverse effects of a crisis
Crises arise when you least expect to face any problem. These situations can rarely be predicted, as well as their effects. However, there is something that can condition the severity of the consequences; the actions that each company implements in response to any adversity. Ideally, these actions should be included in a risk plan and…
How to run a more efficient marketing department?
Nowadays, customers can find any information they want about a company on the Internet or Social Media. Therefore, having an efficient marketing department that offers everything that customers need essential for the company’s communication to work. From the design or architecture of your website, the content, or the choice of social media platforms, everything should…
4 newsletter templates for your next email marketing campaign
What a nightmare. Your new virtual store is almost ready, and you just want to send a newsletter to spread the word about your business. How is it possible that with the passage of time and the arrival of phenomena such as Facebook Ads, Instagram Ads, SEO and such and such, email marketing remains one…
6 tips to help you boost your sales with email marketing
Do you have questions about how to sell by email? In this article, we’ll show you a quick and simple guide so you can harness the power of email effectively. Over the years, email marketing has proven to be a tool that delivers results. In other words, the vast majority of companies that invest money…
Mailrelay already supports AMP for Email (Accelerated Mobile Pages)
AMP stands for Accelerated Mobile Pages, a project developed by Google and other companies. The main goal of this project is to improve the mobile site load speed. This technology is relevant to email marketers as they can embed this code in emails, improving the effectiveness of campaigns with options that were previously not allowed.…
How to become a successful blogger?
Having an online presence is vital to many brands. Therefore, most of them create a blog to post content related to their industry and share valuable information to showcase their products or services. It is also an ideal tool for publicizing projects from different niches, such as blogs created by fashion influencers, traveler’s journals, and…
Tips for Creating an Effective Newsletter
Increasingly, companies use newsletters to communicate with their subscribers and future customers. Over the last few decades, the Internet has become the perfect tool for building relationships with users, and email marketing has proven to be the strategy with the best return on investment. But what is a newsletter? You may already know this term,…
Mailrelay v3 advanced statistics for your newsletters
We continue with the series of tutorials on the new Mailrelay version. Today, we will talk about newsletter statistics. As in the previous version, we worked hard to create an advanced reporting system because one of the main advantages of a professional email marketing software is the fact that you can work with advanced statistics…
Open rates in email marketing, what is it, and how will it affect ROI?
Email marketing is one of the most widely used digital marketing strategies, not just because it’s cheaper than other techniques, but also because it offers incredible advantages compared to other marketing options. In this article, I want to talk about open rates, one of the most important metrics you can check in any email marketing…
What is direct marketing?
Advertising opens the door to countless commercial possibilities for companies in all industries. Nowadays, we have even more options for applying marketing techniques in the online and offline world. Anyway, all campaigns are created to improve customer experience, customer loyalty or to guide users during the purchase process. The consumer, a skilled and volatile user,…
How to add a subscription form to your landing page with Mailrelay
If you work with marketing, you probably read information about the importance of creating a landing page as part of an effective sales strategy. If you need to capture subscribers, leads, or customers, you will have to learn how to work with this feature. As many of you will surely know, a landing page is…
Boost your sales Strategy with Dropshipping
The Internet has facilitated communication between people and has become one of the key sales tools for all types of products and services. However, the way people and companies sell products has changed drastically; you no longer need to rent or buy physical space to sell your products. You don’t even have to hire a…
Headers: How to show them in your emails and avoid problems
Many people believe that creating a newsletter is just about writing a simple message or choosing a beautiful image and send it to a list of emails. However, you will need to consider many other aspects before you can send a newsletter. On more than one occasion (maybe this has happened to you too), I…
Mailrelay v3 how to Send a newsletter with your blog entries (RSS), automatically
Do you have a blog on your website? Do you want to automatically send a newsletter to your subscribers with the entries you have posted? That’s what we’re going to see today. Since version 2, Mailrelay supports automated sending of campaigns from an RSS feed, such as the one generated by WordPress or some Internet…
Discover the new features available on Mailrelay v3
Digital marketing evolves rapidly due to new technologies and market trends. The number of brands offering the same products or services is increasing so fast that marketers are struggling to adapt their strategies to this new reality. However, there are strategies that they know will always work, and one of them is email marketing. That…
Mailrelay v3 New improvements in the newsletter editor
We launched the new version of Mailrelay very recently, just a few months ago, but we are still working to introduce further improvements to the system. Undoubtedly, one of the main improvements of the new email marketing software is the newsletter editor. Mailrelay v3 brought a new drag & drop news editor with advanced options,…
How to create an eye-catching newsletter with the new Mailrelay editor
Have you ever tried to create a newsletter? If it is the first time you are visiting our blog, we would like to show you our new HTML editor. If you are already working with our email marketing software, this article is also for you, as we will show you the features, we are adding…