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Email marketing statistics 2026: reliable data and how to measure your own campaigns
How many people use email, what they expect from brands and how to measure your campaigns without relying on averages that aren’t yours
What is email marketing? A guide to getting started and getting results
How it works, what you need to get started and how to measure whether your campaigns are getting results
How to sell your infoproducts: a promotion and launch guide
Are we living in the age of infoproducts? Most likely, yes; and if not, we can at least say that they’re more talked about than ever before. It’s more and more common to see new digital products on the market in the form of online courses, memberships, one-to-one or one-to-many mentoring programs, lead magnets… Products…
The keys to planning and effective time management
Keys to organizing your workday, prioritizing tasks and relying on tools that save you time
What elements should an effective website home page have?
Did you know that users take just 8 seconds to decide whether to stay on your website or go to a competitor? Given this short window, you need to make the best possible impression to get them to stay, and this is where your home page has a lot to say. In many cases it…
Sustainable business ideas that could help you to improve your online sales
Sustainable businesses are those in which everyone wins, the entrepreneur as well as consumers and the general public. On the one hand, through the products and services they offer, they help others solve a problem, satisfy a need, fulfill a desire, or improve their lives somehow. On the other hand, sustainable, green companies improve the…
Is Email Marketing and Word of Mouth incompatible?
Do you think these strategies are different? Is email marketing and word-of-mouth marketing compatible? Is there any way to make the two strategies compatible? Well, the thing is, I just finished reading the book “Buzz marketing. The Power of the Word” by Andy Sernovitz and this work helped me to think about aspects that can…
Metaverse and its potential in digital marketing
Can you imagine entering a three-dimensional virtual store in the form of an avatar, where you can buy and try on clothes almost as you do in real life? Technological advances are increasingly present in all areas of daily life and are on their way to conquering all digital channels. The metaverse is one of…
You haven’t slept, you’re short on creativity and you have to sell by email: a survival guide
Tricks to get through the day after a sleepless night and to write, review and schedule your sales emails even when your brain is running at 10%.
Internationalization: everything you need to know to expand your business
Today, internationalization is a necessity for every company, even for companies that are well positioned in their home country. We’re talking about SMEs and large companies alike: internationalization affects all of them, since most are prepared to start internationalizing from the outset, growing and expanding beyond the domestic market (the usual market where a company…
Sales inaction: why don’t customers buy?
Have you ever stopped to think about why customers don’t buy even when your product offers them every advantage? A few articles ago we talked about purchase objections (here). Some of the objections we discussed were these: · Time · Money · Understanding · Suitability Answering these objections makes it much easier to close the sale. Most of the…
How much email marketing costs and how to save with bulk mailing
Every business should define an action plan and review it monthly or quarterly. That plan and its different marketing actions will come with a budget for each of its areas. One of the items to include in this budget is the cost of sending mailings. Likewise, if you’re an entrepreneur, you’ll also need to plan…
Types of objections and responses: examples that help conversion
In this article, I want to teach you how to write effective responses to objections, because it helps sales a lot and is also something people usually don’t pay much attention to. Perhaps the most important thing to start with is the need for a change of mindset. Responding to objections is important. Would you…
How commitment and consistency can help you sell more
Commitment and consistency is an interesting psychological trait that affects people’s behavior and drives them to act in line with their thoughts and ideas about themselves or other topics, as well as with their past actions. This commitment to their own self-image, and consistency with their past actions, can lead many people to keep up…
Go against the grain to sell more, because being just one more doesn’t help
You can apply today’s copywriting tip to any sales email. Planning to send a mailing this week? Don’t do it until you’ve read this article to the end. What are we going to talk about? About taking the opposite position, going against, challenging an established belief, but I’ll explain further down. Let’s start from a…
How to get more newsletter subscribers with SEO
Have you had a newsletter for a while but seen your number of subscribers stall? Then keep reading this article! If you have a newsletter, you already know it’s a very effective way to capture potential customers, and that the content you create for your subscribers must be high quality. A newsletter is usually closely…
What are dynamic product ads and how do you make good use of them?
Ideally, advertising should capture the attention of potential consumers and convince them to use your product, spreading your brand’s message among people who are likely to be interested. Ad optimization is an essential part of any marketing activity, so understanding how to use this strategy will be vital to your business’s success. It’s a crucial…
5 actionable tips for using visual elements in emails
According to some studies, visual content is processed much faster than text. Not only that: the human brain retains 80% of what it sees and only 20% of what it reads. So we could immediately jump to the conclusion that visual elements are key to promoting products and services, and in the world of marketing…