Testimonials
Discover Robert Cialdini’s 7 principles of persuasion
What makes your customers buy from you? Sometimes we don’t manage to sell, not because our product is bad, but because we don’t know how to communicate all the value our product or service can offer. Knowing how to communicate is everything. It’s essential for your business. That’s why I think it’s very interesting to…
Copywriting: key elements and examples
The elements of copywriting are like the pieces of a puzzle: a resource that makes communicating with your audience easy and turns your email copywriting into a game. Finding information and inspiration about copywriting in Spanish for marketing campaigns and bulk emails isn’t that easy, which is why we bring you new approaches and techniques…
Brand manager: what is it and what does the role involve?
In recent years, the importance companies give to their brands has been growing steadily. Today, “the brand” can be a great support for a company, becoming not only the face or presentation of its products but one of the company’s fundamental pillars. With this in mind, it’s normal for companies, large or small, to invest…
6 Ways to Improve Organic Search Traffic with Ecommerce SEO
Looking for a way to improve organic traffic to your online store? In this article, you’ll find some ecommerce SEO tips you can follow. The ecommerce industry is going through a phase in which more and more entrepreneurs are looking to capitalize on massive demand. That’s why it helps to have a reliable marketing strategy…
Influencers and social marketing: how genuine is their commitment to social causes?
Apart from the influencer marketing actions we’re so used to seeing in advertising, there’s a trend that champions social responsibility and is increasingly catching the attention of brands and consumers. These are actions carried out by influencers who show their commitment to important social causes, which largely explains their thousands of followers. As you’d expect,…
3 basic keys and a bonus for becoming self-employed without risking money
Consulting, online stores, infoproducts, dropshipping, subscription businesses, memberships, affiliate marketing, advertising revenue… Technology has multiplied the possibilities, and more and more people are making the leap to freelance life. With the explosion of digital business, countless options are opening up to achieve that longed-for FREEDOM, in capital letters and bold. Freedom of schedule, freedom of…
How to start a profitable business: want to be an entrepreneur?
Whenever someone asks me how to start a profitable business, I always give the same answer: “Tell me what you know how to do, and focus on that or, at most, on what’s around it” This may seem obvious, but it isn’t applied that often. Look. I’m from a small town in Asturias called Grado.…
Digital public relations: types of actions and examples of digital PR
Public relations, or PR (you know, “pee-ar”). Call it what you like, but digital public relations is the most crucial part of marketing for gaining media visibility. Do you want the media to notice your brand? To talk about it? To position you as an expert in your industry? That’s where digital PR comes in,…
Free tools to help you analyze and understand your competitors’ web traffic
Using web analytics tools like Google Analytics to understand your competitors’ web traffic gives you useful insights into how to improve the performance of your websites. Sometimes, you need to spy on what others are doing to find out what your brand is missing. Studying your competitors can help you identify new marketing strategies. It’s…
How to connect Mailrelay with Zapier and Make without coding
Your store, your forms and your CRM generate contacts every day. If you move them to your email tool by hand, some get lost and others arrive late. No-code automation platforms like Make or Zapier solve this: they connect your apps and move the data on their own. In this guide we explain how to…
Corporate culture: what it is, types, examples and how to define yours
What your team does when no one is watching: what corporate culture is, how to define it and 8 companies that truly live it
The ORTE model: MailNinja’s guide to creating emails that get results
Email marketing is about much more than sending the right emails to the right person at the right time. The most important thing email marketers need to focus on is establishing sender authority. MailNinja’s ORTE model was created to help you with exactly that. Most email marketing services let you send personalized newsletters. But how…
Luxury marketing: product strategies and content examples
Although we’re used to seeing information about marketing and content strategies, we know that not everything can be applied in the same situations with the same results. It’s well known that for an action to be effective, it must be audience-oriented and as personalized as possible. So using a general formula and expecting specific results…
How to create a simple, effective media plan
Goals, budget, message and channels: how to plan your media, plus a table template to get started today
Live shopping: what it is, how it works and how to make your first live sale in 7 steps
Platforms, real examples and the steps to sell live, with three emails to fill your stream
UX writing: what it is, what a UX writer does and 13 real examples
The small bits of text that decide whether your user completes the purchase or gets lost along the way
How to send a simple, quick, hassle-free mailing
Sending a mailing that helps you reach your sales or visibility goals doesn’t have to be hard or take you a lot of time. In today’s post, we’ll see how to do it in a few steps. It’ll only take you a few minutes. Shall we get started? 1) Log in to your Mailrelay account…
Corporate Social Responsibility Examples and Success Stories
Including corporate social responsibility in a business’s marketing strategy is a way to use the visibility and influence that many brands and professionals have to give a voice to social causes that concern us all. The most committed have already joined this initiative. And it is true that acting responsibly brings benefits to society as…