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Landing page structure: the 7 parts, a template and examples to make it convert
What to put in each part, from top to bottom, with a template to copy and a checklist before you publish
What Is Corporate Social Responsibility and How to Do More Sustainable Marketing
Have you heard of Corporate Social Responsibility or CSR? Well, you may have been avoiding a hugely important topic for all companies and corporations today and, probably, one of the ways you can save your company quite a lot of money. Given the importance of this Social Responsibility, in this article I am going to…
Proven Strategies for Selling in Saturated Markets
Are you worried that your product or service will have to be marketed in a market saturated with competitors? It’s certainly something that can limit your options. But let’s not kid ourselves: this isn’t something you plan for. You may well have no choice but to market your product in a market where there are…
Mailing campaign examples: 7 types that work (with real cases)
Seven campaign types with examples from big brands and how to apply each one to your business
8 email examples for your business, with templates
A basic sample email, sample addresses and business templates to copy
Neuromarketing: How can you take advantage of it?
Neuromarketing is a multidisciplinary approach that makes it possible to study concrete, reliable data on how marketing actions influence the consumer’s mind. For years, these kinds of tools have been used in the campaigns and actions of major companies, producing incredible changes in their sales returns. In this article you will find real figures on…
Neuromarketing: Everything You Need to Know About the New Trends and the Transformation of the Market
Neuromarketing is an innovative discipline that has, in recent years, driven a revolution in the world of marketing and a transformation of the current market, generating new trends and adapting more and more to consumers’ wishes. Have you ever wondered why marketing or advertising strategies have such a big impact on you? or how search…
The keys to integrating your social media and email marketing strategies
Social media is currently seeing a steep rise in user sign-ups, and people spend many hours browsing their posts. If you want to dig deeper into this channel, we have a dedicated guide on SMS marketing. On the other hand, another large group of users tends to prefer receiving advertising in their inboxes. That makes…
5 copywriting tricks to build trust (and sell) with your emails
There are plenty of copywriting tricks, but here we’ll focus on the ones that bring your customers closer to your business. In other words, on building the trust you need, honestly and through your emails, so they decide to choose you over others. Because yes, email is the most direct channel you have to communicate…
How to Include Videos in Your Email Marketing Strategy
When you send emails, using videos makes your campaigns much more engaging. So if you want to increase your click-through and conversion rates, it’s worth considering adding video marketing to your email campaigns. Not sure which key points to keep in mind, both in terms of approach and from a technical point of view? Here…
How to apologize in writing: steps, phrases and 10 email templates to copy
What to say, what to avoid and how to repair the relationship when you make a mistake, with templates ready to adapt to each case
10 entertaining email examples to keep your audience engaged
Your audience likes receiving commercial emails regularly, but email marketing statistics also reveal something telling: 86% of consumers feel that more than half of the emails they receive aren’t useful. So what do you need to do to send emails your audience values and wants to read? Just one word: variety. Email marketing is much…
How to write better email copy: 11 quick tips
Is there a secret to writing email marketing copy that gets read, hooks readers and sells more? Bad news: there isn’t one. At least, there’s no magic formula that will turn you into a professional writer or copywriter overnight. Writing a great email, just like writing a great blog post, a great ebook or a…
Do your email campaign reports only include opens and clicks? That’s not the best approach
If your email campaign report only includes open and click statistics, it may not reflect all the results you’ve achieved. A good email campaign report can make the difference between being hired for another send or not. Or between your bosses viewing the campaign’s results more positively or not. It can even help you see…
Satisfaction survey: what it is, sample questions and how to create one for free with Google Forms
Finding out what your customers think costs nothing. Here are the questions, scales and steps to ask them
What Is Content Curation and Which Tools Should You Use for Your Strategy?
Over the years, content curation has become an art that not everyone knows how to master. The term, as such, is relatively new, so I’m going to teach you everything you need to know about it, right here and now. After all, providing the information our readers and potential customers want to get is no…
Christmas greetings for business: 50 original messages and examples for customers
Messages for customers, your team and suppliers, with email, WhatsApp and SMS templates ready to copy
3+1 email templates to sell more with your next sales email
Nobody quite knows why, but it’s true: email marketing is still the most profitable channel for getting your name out there, promoting your services and, ultimately, closing sales. And of course, you sit down at your computer, fully convinced and ready to plan your strategy, when suddenly the unexpected happens: the dreaded blank page syndrome.…