MailerLite

MailerLite is an email marketing platform that launched in 2010.

It gained popularity for its simple, user-friendly interface that allows businesses to easily create and manage email campaigns.

It offers features such as a drag-and-drop editor, basic automations, and subscription forms.

However, when diving into its features, it is important to consider whether it meets all the needs of a more robust email marketing strategy.

What is Mailrelay?

Mailrelay is an email marketing solution that has been on the market for over 20 years, continuously adapting to the needs of marketing professionals.

What makes it stand out is its wide range of advanced features, strong focus on deliverability, and exceptional customer support.

It also offers one of the most generous free plans on the market, making it an appealing choice for both small businesses and large corporations.

Comparison of key features

Now, let’s look at a direct comparison between MailerLite and Mailrelay on key aspects for any email marketing strategy.

· Email sending limits and capacity

• MailerLite: its free plan allows up to 1,000 subscribers and 12,000 emails per month. If you need more contacts, you must switch to a paid plan that increases based on the number of subscribers.
• Mailrelay: offers an exceptional free plan that includes up to 20,000 subscribers and 80,000 monthly campaigns. This goes far beyond what MailerLite offers, letting you reach a broader audience at no extra cost.

· Advanced automation

• MailerLite: offers basic automation features that work well for beginners but may fall short for more complex workflows.
• Mailrelay: offers an advanced automation system that lets you build sophisticated workflows based on user behavior, segmentation, and specific conditions. This gives you more control and flexibility when managing your campaigns.

· Deliverability

• MailerLite: has a good reputation in terms of deliverability, but some users have reported occasional problems with emails ending up in the spam folder.
• Mailrelay: focuses on ensuring a high deliverability rate. It uses advanced technologies and maintains strong relationships with major internet service providers to increase the number of emails that reach your subscribers’ inbox.

· Customer support

• MailerLite: offers support via email and live chat during limited hours. Phone support is not available.
• Mailrelay: provides exceptional customer support, including assistance via phone, email, and live chat. In addition, their team is available in multiple languages, making communication and problem resolution much easier for users worldwide.

· Analysis and reporting tools

• MailerLite: offers basic reports on opens, clicks, and unsubscribes, but it may lack the depth needed for advanced analysis.
• Mailrelay: offers detailed and real-time reports. You can track subscriber behavior, segment based on their actions, and fine-tune your campaigns using accurate data.

· Integrations and API

• MailerLite: integrates with popular platforms and offers a developer API, but its functionality is somewhat limited.
• Mailrelay: integrates with Make.com and provides a robust API that lets you customize and scale your email marketing efforts.

Advantages of choosing Mailrelay

After comparing both platforms, it’s clear that Mailrelay delivers several key advantages:

• Generous free plan: with support for up to 20,000 subscribers and 80,000 monthly emails, you can scale your campaigns without incurring extra costs.
• Multilingual customer support: getting help in your preferred language makes it much easier to manage and troubleshoot your campaigns.
• Advanced automation: complex workflows help you tailor the subscriber experience and boost the impact of your communications.
• High deliverability: making sure your emails land in the inbox is essential, and Mailrelay performs exceptionally well in this area.
• Detailed analytics: comprehensive reports help you make informed decisions and continually refine your strategy.

Why is deliverability so important?

In email marketing, it’s not enough to just send emails.

They must reach your subscribers’ inbox to be effective.

High deliverability ensures your messages avoid spam filters and have a better chance of being seen and read.

Mailrelay invests in technologies and best practices to boost sending reputation, including SPF, DKIM, and DMARC authentication, along with continuous blacklist monitoring.

This ensures your efforts in creating quality content truly pay off.

Personalization and segmentation with Mailrelay

Personalization is key to connecting with your audience.

Mailrelay lets you segment your contact list with precision, sending targeted messages based on subscriber behavior, interests, and demographics.

This ability to send the right message to the right person at the right time can significantly increase your campaign’s conversion rate and return on investment.

User-friendly platform and learning resources

While MailerLite is known for its simple interface, Mailrelay has also developed an intuitive and user-friendly platform.

It also offers a wide range of educational resources—including tutorials, webinars, and guides—to help you make the most of its features.

Its blog and help center are packed with email marketing tips and best practices, making them valuable resources for both beginners and seasoned professionals.

Testimonials and success stories

Many companies and professionals have turned to Mailrelay as an effective solution for their email marketing needs.

From small startups to large corporations, users highlight reliability, customer support, and advanced features as key reasons for choosing Mailrelay over other options in the market.