MailerLite
What it offers, what it costs after the 2026 changes and when another option suits you better
MailerLite is an email marketing platform founded in Lithuania in 2010 for sending newsletters, automating emails and building forms, landing pages and simple websites.
It is one of the best-known tools among small businesses, content creators and online stores.
Its strong point has always been simplicity. But a lot changed in 2026: a smaller free plan, new names and higher prices.
Let’s look at what it offers today, how much it costs and what its users think. And when another option suits you better, such as Mailrelay, which still keeps its free account with 80,000 emails a month.
What is MailerLite and what is it used for?
MailerLite was founded in Vilnius by Ignas Rubežius and Eimantas Norkūnas.
In 2022, the Polish group Vercom bought the company for around 90 million dollars. At the time, it had more than 1.4 million users in 180 countries.
It does the same job as any email marketing tool: gathering your contacts, designing emails and sending them to your whole list or to part of it.
With it you can send a weekly newsletter, launch a promotion or welcome each new subscriber.
Since July 2023, the interface has been available in Spanish and support also answers in Spanish. It is a significant change: for years, MailerLite was only available in English.
What features does MailerLite have?
MailerLite has kept adding pieces until it became more than an email sending program. These are its main features:
- Drag-and-drop editor, with an HTML editor and an image gallery.
- Visual automations for welcome series, birthdays or abandoned carts.
- Forms and pop-ups to capture subscribers on your website.
- Website and landing page builder, with a blog included.
- Digital product sales and bookings, with payments through Stripe.
- Surveys, A/B tests and comparison reports.
- AI writing assistant on the paid plans.
For transactional emails, such as order confirmations or password resets, the same team has a separate product: MailerSend. It is purchased separately.
What does MailerLite integrate with?
MailerLite connects with the platforms small businesses use most. It has a WordPress plugin and integrates with WooCommerce, Shopify and PrestaShop to sync customers and purchases.
It also offers an API, webhooks and a Zapier connection to link it to your CRM or other apps. It even offers an MCP server to manage the account from AI assistants.
If you work with WordPress, Mailrelay also has its own plugin, as well as a REST API and integrations with WooCommerce and Make.
How much does MailerLite cost in 2026?
In June 2026, MailerLite changed its pricing. The paid plans are now called Comfort (formerly Growing Business) and Power (formerly Advanced). Prices went up in every tier.
The price depends on the number of subscribers. These are the monthly prices in US dollars, excluding taxes, according to its website in September 2026:
| Subscribers | Free | Comfort | Power |
|---|---|---|---|
| Up to 500 | $0 (up to 250 subscribers and 2,500 emails/month) | $12 | $25 |
| 1.000 | Not available | $19 | $39 |
| 2.500 | Not available | $33 | $49 |
| 5.000 | Not available | $49 | $69 |
| 10.000 | Not available | $89 | $129 |
With annual billing you save 10%. From 200,000 subscribers, the Enterprise plan is custom-priced.
What’s the difference between Comfort and Power? On Comfort you can send up to ten times your number of subscribers each month and have 50 active automations.
Power removes those limits, adds unlimited users and adds live chat to email support.
That said, the price increase is noticeable. According to EmailOctopus, the Power plan for 1,000 subscribers went from 30 to 39 dollars a month. That’s 108 dollars more a year.
What does MailerLite’s free plan include?
MailerLite’s free plan is what has changed the most. In September 2025, it dropped from 1,000 to 500 subscribers.
And on 16 June 2026 it was cut again: it now allows 250 subscribers and 2,500 emails a month.
With that plan you get 3 automations, 3 forms or pop-ups, one website, one landing page and one digital product. You can run A/B tests and work with two users.
Newsletter templates are reserved for the paid plans. And personal support only lasts for the first 14 days. After that, you’re left with the knowledge base.
As you can see, it’s good for trying out the tool or for a small list. If your database grows, you’ll soon need to move to a paid plan.
With 1,000 contacts you already pay at least 19 dollars a month.
With Mailrelay, on the other hand, you can keep using it for free up to 20,000 contacts.
Has your list outgrown MailerLite’s free plan?
With Mailrelay you can send up to 80,000 emails a month to 20,000 contacts for free, with human support from day one.
MailerLite pros and cons
MailerLite has a lot of fans, and for good reason. But it also has limitations worth knowing before you choose it.
Advantages:
- Clean interface that is easy to learn, even if you’ve never sent a campaign.
- Landing page and website builder included, even on the free plan.
- It only counts active subscribers, not unsubscribed or bounced ones.
- Interface and support in Spanish.
Disadvantages:
- Free plan reduced to 250 subscribers and 2,500 sends.
- No phone support on any plan, and personal support for only 14 days on the free account.
- Strict account review before you can send, which can delay your first campaign.
- Transactional emails require another tool and another invoice.
MailerLite: user reviews
Reviews of MailerLite are generally positive when it comes to ease of use.
The review site EmailToolTester rates it 4.2 out of 5 and has named it the easiest tool to use every year from 2023 to 2026.
The criticisms come up again and again on three points. The first is the account approval process: some users wait days before they can send.
The second is the lack of advanced automation reports and of a built-in CRM. The third is that it offers no help migrating your data from another platform.
On top of this, there is now discontent over the 2026 price increase. Anyone who was using the free plan with 500 or 1,000 contacts has had to pay or look for another tool.
How is MailerLite different from Mailrelay?
Both are complete email marketing platforms. The big difference lies in what you get without paying and in the support.
| MailerLite | Mailrelay | |
|---|---|---|
| Contacts on the free plan | 250 | 20.000 |
| Free emails per month | 2.500 | 80.000 |
| Support on the free account | 14 days, no phone | Always: chat, ticket and phone |
| Free automations | 3 | Included |
| Free landing pages and forms | 1 landing page and 3 forms | Included |
| Transactional emails | Separate product (MailerSend) | SMTP and API in the same account (30 days free on the free account) |
| Language | Spanish available | Native Spanish |
| How the price is calculated | By subscribers | By emails sent |
Imagine you have a list of 10,000 contacts and send one newsletter a week.
With MailerLite you need the Comfort plan, at a cost of 89 dollars a month. With Mailrelay you can do it with the free account, because about 43,000 sends a month stay below the 80,000 limit.
What’s more, Mailrelay doesn’t add ads or logos to your emails, not even on the free account.
When to choose MailerLite and when to choose Mailrelay?
MailerLite is a good fit if you want to set up a simple website, sell a digital product and send emails from the same place. Also if your list is small and you don’t mind paying once it grows.
Mailrelay suits you if your list already exceeds a few hundred contacts and you want to keep using it for free.
Or if you value being able to call a real person on the phone when something goes wrong. Also if you need to send campaigns and transactional emails from the same account.
And if you send a high volume, pricing by emails sent usually works out cheaper than paying for each subscriber. You can compare it on the Mailrelay pricing page.
How to switch from MailerLite to Mailrelay
Switching tools takes less time than it seems. Here is the process in four steps.
Step 1: export your subscribers. In MailerLite you can download your list as a CSV, with its fields. Export only active contacts so you don’t carry over unsubscribes or bounces.
Step 2: import them into Mailrelay. Upload the file and import your contacts in a few minutes. Map each column to its custom fields and organize them into subscriber groups.
Step 3: authenticate your domain. Set up SPF, DKIM and DMARC to meet Gmail and Yahoo’s requirements and protect your deliverability.
Step 4: recreate forms and automations. Replace the subscription form on your website and rebuild your welcome email and your workflows.
If you have questions at any step, Mailrelay’s support team will help you in Spanish.
Other MailerLite alternatives
Mailrelay isn’t the only option. If you’re comparing, these are the most common ones in the Spanish-speaking market:
Mailchimp is the best known, but in 2026 its free plan was cut to 250 contacts and 500 sends a month.
Brevo charges by emails sent and adds SMS and WhatsApp. Mailjet stands out for transactional emails.
You can also look at Acumbamail, a Spanish tool, or GetResponse and Klaviyo if you’re looking for ecommerce features. You’ll find a full comparison in our guide to email marketing software.
How Mailrelay helps you
Mailrelay is the MailerLite alternative for anyone who needs volume without paying. The free account includes up to 80,000 emails a month and 20,000 contacts.
All plans, including the free one, include an AI editor, email and SMS automations, segmentation, landing pages, A/B tests and automatic list cleaning.
And human support by chat, ticket or phone is always available.
Switch from MailerLite to Mailrelay hassle-free
Import your contacts in minutes and keep sending for free. If you have a question, we’ll help you by chat, ticket or phone.
MailerLite FAQ
What is MailerLite and what is it used for? It is an email marketing platform for sending newsletters, automating emails and building forms, landing pages and websites. It is mainly used by small businesses and creators.
Is MailerLite free? Since June 2026, it has had a free plan with 250 subscribers and 2,500 emails a month. For larger lists, you have to pay from 19 dollars a month.
Is MailerLite available in Spanish? Yes. Since July 2023, the interface and support have been available in Spanish.
How much does MailerLite cost? The Comfort plan starts at 12 dollars a month and the Power plan at 25. The price goes up with the number of subscribers.
What is the best free alternative to MailerLite? It depends on your list. If you have more than 250 contacts, Mailrelay lets you send up to 80,000 emails a month to 20,000 contacts without paying.
Which is better, MailerLite or Mailchimp? MailerLite is cheaper and simpler; Mailchimp has more integrations and advanced features. Their free plans are similar: 250 contacts in both cases.