The possibility of changing perceptions about your brand is everything. It is not just what you sell, but how you get people to change their minds and feel something positive towards your brand. This ability to change perceptions can mean the difference between a customer who chooses you for life and one who completely ignores […]
In the realm of email marketing, timing is a crucial factor that can determine the success or failure of your newsletter campaigns. Choosing the right time to send an email not only increases the likelihood of it being opened and read, but also maximizes the recipient’s engagement with the offered content This is because user […]
In the marketing world, how we communicate our messages is just as important as their content. Writing style can mean the difference between a message getting lost in the crowd and one that truly captures the audience’s attention. Literary and rhetorical devices not only embellish language, but also boost the effectiveness of communication. They also […]
We currently live in a world where the amount of available information grows exponentially every day. While this could be wonderful, it has had some unpredictable consequences, including fierce competition for attention. Attention has become one of the scarcest and most valuable resources available. This phenomenon, known as the Attention Economy, redefines how brands and […]
Product promotions are strategic actions designed to boost sales over a specific period through special offers, discounts, or additional benefits that capture the interest of potential customers. In the context of email marketing, these promotions usually include emails with limited-time offers, exclusive coupons, or specific incentives to encourage immediate purchase. For example, an online store […]
The subscriber list is the foundation of any email marketing campaign. After all, without a list, there can be no email marketing campaign. Plus, logic tells us that the bigger the list, the more opportunities it will generate. It’s a simple calculation: if I can make one sale with ten contacts, I can make two […]
In email marketing, the main thing is for emails to reach the inbox. Deliverability measures how many of your emails reach your subscribers’ inboxes. Worldwide, thousands of companies rely on email to talk to their customers. However, approximately 20% of sent emails may never reach the inbox due to spam filters and sender reputation issues. […]
A CRM is software dedicated to managing client relationships with the company, specifically at a commercial level. It helps manage these relationships throughout the sales process. How does it do it? By centralizing all information regarding the following in a single place: This way, all client information, their history, and progress in the sales cycle […]
Briefly, the business model is the way the company generates value and in exchange for this, profits. As you can imagine the possibilities are very wide and diverse. So we are going to see some business models, and the steps to establish it. These are somewhat theoretical concepts that, on the other hand, translate to […]
WhatsApp has become one of the strongest communication channels, especially due to its volume of users, with more than 2 billion active users worldwide. This, combined with a message open rate of around 98%, makes it a very interesting communication channel. Selling on WhatsApp is therefore a possibility. In this article, we are going to […]
Email marketing deliverability defines what percentage of emails reaches the recipient’s inbox. In the end, the success of a campaign depends on this: the ability of your email marketing service to get the messages to their destination. Therefore, choosing a service with high deliverability is essential to optimize communication with your subscribers. In this article, […]
