A CRM is software dedicated to managing client relationships with the company, specifically at a commercial level. It helps manage these relationships throughout the sales process. How does it do it? By centralizing all information regarding the following in a single place: This way, all client information, their history, and progress in the sales cycle […]
Briefly, the business model is the way the company generates value and in exchange for this, profits. As you can imagine the possibilities are very wide and diverse. So we are going to see some business models, and the steps to establish it. These are somewhat theoretical concepts that, on the other hand, translate to […]
WhatsApp has become one of the strongest communication channels, especially due to its volume of users, with more than 2 billion active users worldwide. This, combined with a message open rate of around 98%, makes it a very interesting communication channel. Selling on WhatsApp is therefore a possibility. In this article, we are going to […]
Email marketing deliverability defines what percentage of emails reaches the recipient’s inbox. In the end, the success of a campaign depends on this: the ability of your email marketing service to get the messages to their destination. Therefore, choosing a service with high deliverability is essential to optimize communication with your subscribers. In this article, […]
The product life cycle is one of those marketing concepts that seems like pure theory, and to which we normally pay little attention. However, just like other marketing concepts, it is important. Because it helps us to plan the correct marketing actions for each stage of the product’s life, and in this way be more […]
You can send email campaigns to thousands of subscribers without paying from day one. Many email marketing tools offer free plans so you can start sending bulk emails with no initial cost. However, not all of these services truly allow you to handle large volumes of emails for free. The differences between the capabilities of […]
Surely it has happened to you: you receive an email, you read it quickly, and almost without realizing it, you are already clicking on “buy”. But what exactly happened? The answer is **psychological triggers**. These triggers are persuasion techniques based on human psychology, that awaken specific emotions, urgencies, or desires in your readers, motivating them […]
One of the most notable recent phenomena is micro-moments: small windows of time throughout the day when users turn to their devices, especially mobile phones, to find quick answers for their immediate needs. Or simply to take a momentary break from their daily routines. These moments, though brief, have a significant impact on purchasing decisions […]
Automating email campaigns has become essential to save time and improve the effectiveness of email marketing. Thanks to automation, companies can send personalized messages at the right time without manual intervention. This increases interaction with their subscribers. Currently, there are several popular tools that allow you to create automated email workflows, schedule campaigns, and easily […]
In the world of business, competing is inevitable. Whether you’re launching a new startup or running an established company, understanding how to move among competitors is key to surviving (and thriving). This is where Porter’s 5 Forces come into play. Developed by Michael Porter, this strategic model has become an essential tool for analyzing the […]
TOFUs, MOFUs, and BOFUs may sound like strange terms if it’s the first time you’ve heard them, but they are key elements in any effective email marketing strategy. These acronyms refer to the stages of the sales funnel, which is the path a user follows from discovering your business to making a purchase. Each stage […]
