Would you like to learn how to write bulk emails that bring you customers?
How would you like to send your campaigns and, just a few minutes later, have the phone ringing off the hook with people asking for quotes?
Or to get through your lean months by creating promotional campaigns at lightning speed?
That would be fantastic, wouldn’t it?
In this article, you’ll discover how to do it with 5 words that make your prospects or customers want to know more about you and your company. And, as a result, buy from you.
Communication is everything in email marketing, and the buying process is the result of communication aligned with a single word: EMPATHY
A word that is missing from most of the email campaigns I audit. They talk about themselves, their companies, their achievements and their products’ features.
And what about your customer? Don’t they count?
Remember that they are the ones who are going to pay you. So why not explain clearly what your product or service can do for that person? How will it improve their life? Will they be happier? Why? Do you have concrete data that makes you believable?
This article comes from my eagerness to teach you how to be the kind of salesperson we all hope to find when we receive an email.
And I’m not talking about spamming here, but about seducing, winning over and empathizing with your potential customer so that they’re happy to work with you. Spamming is not marketing.
I want your email campaigns to sound like someone who listens to their customers, pays attention to their problems and offers the solution. That’s selling with bulk emails. Everything else is bad practice.
But of course. Your potential customer needs a little nudge. The kind we all need sometimes to take action, step out of our comfort zone and pull out our credit card.
Your prospect is lazy. They have problems and they know it, but they find it hard to take action and take charge of their own life.
I’ll do it tomorrow! Maybe I’ll get around to it after the summer!
Unfortunately, that day never comes, or very rarely does.
These 5 words are 100% effective, so include them when you write the bulk emails that will help you with that final step.
I know writing is hard, but the winner here isn’t the most creative or the most brilliant person, it’s the one who touches the consumer’s heart, and the numbers do the talking. Sales.
Remember that your prospects or customers will buy from you driven by emotions, which they will later justify with reason.
5 Magic Words That Should Always Be in Your SALES Emails
There are 5 magic words in writing bulk emails that I want you to start using in your campaigns starting today, and in everything related to marketing your products or services.
They are what I call words that sell. Their power of attraction overcomes any resistance.
They are words and phrases that will make your customers take action. Whether that means buying from you, getting in touch with you or any other goal you have set yourself.
Every single one of them has a direct effect on your potential customer’s brain. And, with a little practice, they will help you turn someone who simply consumes your sales information into a loyal buyer.
YOU
This is the word with the greatest impact and, logically, it should appear in every message you create for your email campaigns.
As I mentioned earlier, your emails must empathize with your prospects and have a conversational, one-to-one tone, whether informal or more formal, but always warm and never addressing the masses.
Remember that when you communicate with your customer through your emails, it is one single person who is reading them, not a crowd.
Forget about addressing “all of you”. Focus on YOU, the one reader. Make it more informal or more formal depending on how close you are to the audience you’re writing to.
For your prospect or customer to take action, they must feel that every word you write is addressed to them. When they open your email, they must see their own problems, desires and longings reflected in it. You’re talking to them and only to them.
The way you communicate in your emails must be direct. The level of empathy should be as high as possible, and there’s nothing better for that than writing to YOU.
Examples of email subject lines:
This is what YOU need to apply in your business
You’ll definitely be interested in this, and so will your family
Your time to change your life is running out
Examples of calls to action:
Click here now to learn more about this fantastic system
Your family will surely thank you. Click now for more information
You will benefit from all these bonuses and a 20% discount
As you can see, all these example phrases are written in the second person, addressed to a single reader.
NEW
Human beings are mentally programmed to be eager to find new ways, new methods of doing things. Easy ways to do them, of course.
What’s new fascinates us and keeps us alert. It excites us. We’re programmed for it, and our species has benefited from this interest in what didn’t exist before: the new.
If it weren’t for our eagerness to discover, we wouldn’t have dominated the earth and the rest of the living beings the way we have. We are curious beings, eager to surround ourselves with anything that seems new.
Inject the word NEW into your emails, into your subject lines and into the body of the message. You’ll automatically capture your prospect’s or customer’s attention.
Examples of email subject lines:
New system that guarantees 250% profitability on your sales
New program to lose 10 kilos in 30 days
The new way to clean your floors in half the time
This is [ NEW ] on the market …
FREE
It’s probably no big news to you that “FREE” is a very powerful word in a text. Unfortunately, most people forget this and don’t make good use of it.
Countless experiments have been carried out to analyze the impact of the word FREE on people’s buying habits, and they have concluded that, even if it’s a worthless trinket, anything FREE gets taken.
You can use free samples or small gifts, ebooks, reports, etc. to encourage people to contact you, give them value and earn their trust, or simply increase your authority.
Remember that even when it’s FREE, it must be excellent.
If you give away trinkets, it will have the opposite effect and you’ll end up being seen as low quality, even with free things. Always give away your best. Your best advice, your best tricks, your best service.
If they give me this for free… what will the paid service be like?
The word FREE implies an absence of risk. We have nothing to lose. Human beings are more afraid of losing than eager to win. Don’t forget it.
Or do you think insurance companies earn what they earn for any other reason? They make sure you don’t lose anything and that your life stays exactly as it is NOW.
Be very careful about using the word FREE in your email subject lines, as your emails may be flagged as SPAM.
Avoid it and be creative. Find ways to say the same thing: AT NO COST, NOT A PENNY, IT WON’T COST YOU A THING.
Examples of email subject lines:
Coaching program AT NO COST
Today you won’t pay A SINGLE EURO. Tomorrow you WILL
This will cost you NOTHING if you act now
No outlay. We pay for you. Zero risk.
NOW
The goal of your email is to get your potential customers to take action, not tomorrow but NOW.
There’s nothing better than saying so in your emails: NOW, RIGHT AWAY, RIGHT NOW, THIS VERY MINUTE.
Although these words may seem obvious or unnecessary to you, the reality is that tests have been run with and without them, and the results are clear. Calls to action that include this type of term get a higher response.
If you don’t include a clear call to action for this very moment, your prospect or customer will put it off until tomorrow, and the truth is that tomorrow never comes.
Examples of calls to action:
Don’t miss your copy, click NOW
Download your report RIGHT AWAY by clicking here
Download your gift by clicking here THIS VERY MOMENT
Click now if you don’t want to lose your spot
GUARANTEED
We are all, and I mean ALL, afraid of losing. Much more afraid of losing than eager to win.
As I mentioned earlier, insurance companies know this well and understand that this fear can earn them a lot of money.
We all like to buy. So do your prospects and customers, but the fear of being cheated, of looking foolish after buying something of poor quality or simply of feeling manipulated stops them from taking action.
That’s why it’s essential that you guarantee the purchase and say so clearly. You must make them feel that the step they’re about to take involves no risk for them.
Examples of calls to action:
60-day money-back guarantee. No questions asked
No risk for you. We pay
You have 60 days to check the results. If you’re not satisfied, return it with no obligation.
Request information with no obligation. Zero risk.
I have a completely FREE GIFT for you
If you want to learn more about how words and phrases will help you send bulk emails that attract customers and sales, don’t forget to download this exclusive gift for all Mailrelay readers.
FREE report “350 Powerful Words and Phrases to Create 100% SALES Emails“
>>> Click now to download your report
A report where you’ll discover dozens of words and phrases that inject emotion, desire and action into all your email campaigns, and how to use them.
I recommend you print the report and keep it close at hand every time you write a campaign. They will help you avoid writer’s block and create successful emails. Your business will thank you.
I want this report to help you inject these words and phrases into your emails so that your customers see that your product or service is what they need and that it will make their lives easier, better, more satisfying or more complete.
John Caples, one of the most renowned advertisers in history, stated in his book Making Ads Pay that we need to emphasize and exaggerate our message in our copy in order to inject action and emotion into the reader.
Remember once again that your customer will first buy from you driven by emotions and will later justify the purchase with reason.
Mastering copywriting will help you choose these words better and improve your conversion rate.