Every email marketer dreams of sending beautiful campaigns that convert. Study after study confirms the RIO potential of email, but what’s less clear is the creative path you should walk to get there. There’s a healthy body of evidence to support the humble plain text email. Meanwhile, our inboxes are filled with highly-designed campaigns from […]
Email marketing has proved to be an oldie Goldie that won’t be dying anytime soon, with its high ROI: you get an average return of $44 for every dollar spent. For that reason many businesses are investing their money and time in email marketing, 93% of B2B marketers use email to distribute content. This signifies […]
Digital marketing can be a challenge, even for those of us who have been crossing this path for several years. For example, it may be difficult to understand certain concepts, or perhaps you don’t know what different acronyms mean, where correctly the best strategies can be applied and what is the best way to improve […]
Will you believe me if I say that the difference between mediocre and magnificent email marketing campaign results is – psychology? I understand you’re reluctant to believe that because it sounds rather simplistic. After all, isn’t email marketing almost a science already! You’ve heard of email finders, branded email IDs, clickbait subject lines, eye-candy email […]
No matter the size of the company, the goal is always the same: to make the business grow and prosper. And in the business world, we are always inspired by successful companies, looking to learn a little about the situations experienced by entrepreneurs who have been in the market for a long time. And there […]
We are getting busier, trying to do several things at the same time and although the ability to solve problems in an agile way is remarkable, the speed at which we finish our tasks can be a problem. The problem is that often, we hardly even optimize your imagesabout what we are doing, especially when […]
Having an internet presence is vital for any business, and essential for entrepreneurs with virtual and physical stores. With the passage of time, the Technologies for the creation of e-commerce systems have been more intuitive and accessible, even for those who have little knowledge in computer science. Today, there are several e-commerce systems available in […]
Creating a business and guaranteeing its success is not an easy task. If you already are managing your own business, surely you know better than anyone. When talking to managers, among the most commonly mentioned concerns is the search for options to increase team productivity and increase sales. And it’s in this task that an […]
An important aspect in email marketing, especially for those who are still starting their activities, is to get new subscribers for your website or blog. This is where many users opt for short-term strategies, such as buying databases or using softwares to generate email lists automatically, among other techniques on which we have already spoken […]
