As a professional marketer, you’ve probably read reports that show emails having a higher return on investment than any other marketing channel. And you are probably ready to start using it to boost sales and revenues for your enterprise. But how do you get started? What do you need to change to improve your chances […]
Millennials were born into a world where digital technology was hitting avenues in every direction. Much of the social media platforms today are populated with an incredible amount of younger generations, including Millennials and those belonging to Generation Z. However, most importantly, Millennials are found to be surprisingly obsessed about emails and their usage. They are […]
Avoid Using These Words to Ensure Successful Business Emailing MD: We know how to ensure relevant email open rates by using appropriate vocabulary. You can make your email successfully appear in 42 countries and impress the reader with our tips. Easy tips to make up a good email In every language, there are words and […]
Admitting that you made a mistake can be hard, but when it comes to customer interactions it’s important to acknowledge your error and issue a heartfelt apology. An apology email can often strengthen your relationship with a customer or client as it indicates that you can take responsibility for your actions and by demonstrating that […]
Delving into B2B marketing can always prove beneficial for your brand. However, writing a powerful B2B message which will appeal to your target audience is another matter entirely. According to Smart Insights, 36% of B2B professionals lack a concrete marketing plan and go for ad hoc marketing instead of planning their content strategy. Additionally, 84% […]
The vast majority of modern marketers always emphasize the importance of building a good email list. Your list can make or break your whole email strategy so the importance of email lists is unquestionable. However, what should you do to make your email list actually work for you? Newsletters are a great solution if you […]
To achieve your marketing goals online, you need an effective email marketing strategy. It allows you to reach existing clients to ensure repeat business and find new, potential clients that can grow your sales. Distribution of content is an essential digital marketing function to obtain maximum benefit from it. Creating and crafting emails can be […]
As a small business owner, your focus is entirely on boosting brand awareness, finding leads, converting prospects, and boosting website traffic. This is where the role of marketing tools becomes crucial. Marketing tools help you to achieve all your small business goals in a budget-friendly manner. However, selecting the best tool depending on your exact […]
Many customers today are choosing to shop online instead of the traditional brick and mortar shopping methods. This new trend, unfortunately, is also promoting a steady rise in online eCommerce transactions meaning more security violations from hackers. You must protect your online store and customers against the many dangers posed by fraudsters and hackers. Why? […]
As a content marketer, blogger, or as someone with an online audience, you know how hard it is to come up with content ideas. Sure, you have inspiration strike, and it can keep you going for a long time, but sometimes the creative well dries up and you’re left looking under stones for the best […]
