Sending bulk emails such as newsletters, promotions, or notifications is a common practice for many companies and organizations. However, ensuring those messages reach the inbox and don’t end up in the spam folder (junk mail) depends on meeting certain requirements set by the major email providers. More than requirements, we could consider them best practices […]
The “Elevator Pitch” began as a technique used in office hallways and meeting rooms. However, it has gained relevance beyond the boundaries of the business world. Condensing a message, value proposition, or story into a time frame as brief as an elevator ride is a significant challenge. This technique has become an essential skill for […]
The study of consumer psychology is a fundamental pillar in the field of marketing and sales. Beyond identifying the products or services people want to buy, it’s crucial to understand the psychological reasons behind their decisions. Psychology gives us tools to uncover the motivations, desires, and aspirations that drive purchasing behavior. These aspirations, whether conscious […]
Rhetoric and oratory, two concepts whose origins date back to ancient civilizations, continue to play a crucial role in our society today. More than mere communication skills, these disciplines constitute an art, a means by which ideas are transmitted, become influential and bring about change. Rhetoric, derived from ancient Greece, is the study and practice […]
What can we do when the options for consumers seem endless? Understanding consumer psychology has become an essential tool for companies and brands looking to stand out, differentiate themselves and sell. Consumer psychology lies between psychology and marketing. This field is dedicated to exploring how people’s thoughts, emotions, beliefs and perceptions influence their buying behavior: […]
What can we do when the options for consumers seem endless? Understanding consumer psychology has become an essential tool for companies and brands looking to stand out, differentiate themselves and sell. Consumer psychology lies between psychology and marketing. This field is dedicated to exploring how people’s thoughts, emotions, beliefs and perceptions influence their buying behavior: […]
In the digital age, marketing strategies have evolved to keep up with changes in consumer needs. One such strategy that has stood the test of time is email marketing. Email marketing is a communication tactic that uses email to convey promotional or informative messages to an audience. Despite its apparent simplicity, it remains an essential […]
The app called Mail With Relay is available for both Android and iOS-based devices and is free. It was created by an Independent developer who used the Mailrelay API to offer an application for Mailrelay users. The app allows you to login to up to three Mailrelay accounts at the same time using the URL […]
1 Growth marketing: boost your business growth2 What is Growth Marketing?3 Objectives of Growth Marketing4 What do Growth Marketers do?5 Growth Hacking vs. Growth Marketing6 Brand Marketing vs. Growth Marketing7 How to create a Growth Marketing strategy for your company7.1 Define your target audience7.2 Try to understand your potential customers7.3 Choose the most appropriate strategies […]
Email marketing is an effective strategy in the digital world, offering an impressive ROI. To take advantage of its potential, you need an email marketing platform adapted to your goals. These platforms are tools that facilitate the management and automation of your email marketing campaigns. They offer resources to create, send and track emails, manage […]
