The art of persuasion: exploring the depths of rhetoric and oratory

Mailrelay , Invited guest @ Mailrelay

Rhetoric and oratory, two concepts whose origins date back to ancient civilizations, continue to play a crucial role in our society today. More than mere communication skills, these disciplines constitute an art, a means by which ideas are transmitted, become influential and bring about change. Rhetoric, derived from ancient Greece, is the study and practice […]

Consumer psychology: motivations and buying behavior

Mailrelay , Invited guest @ Mailrelay

What can we do when the options for consumers seem endless? Understanding consumer psychology has become an essential tool for companies and brands looking to stand out, differentiate themselves and sell. Consumer psychology lies between psychology and marketing. This field is dedicated to exploring how people’s thoughts, emotions, beliefs and perceptions influence their buying behavior: […]

10 unbeatable advantages of email marketing for your business

Mailrelay , Invited guest @ Mailrelay

In the digital age, marketing strategies have evolved to keep up with changes in consumer needs. One such strategy that has stood the test of time is email marketing. Email marketing is a communication tactic that uses email to convey promotional or informative messages to an audience. Despite its apparent simplicity, it remains an essential […]

Mail with Relay: Manage your Mailrelay account from your smartphone or tablet

Mailrelay , Invited guest @ Mailrelay

The app called Mail With Relay is available for both Android and iOS-based devices and is free. It was created by an Independent developer who used the Mailrelay API to offer an application for Mailrelay users. The app allows you to login to up to three Mailrelay accounts at the same time using the URL […]

Growth Marketing: What is it and How can you expand your business

Mailrelay , Invited guest @ Mailrelay

1 Growth marketing: boost your business growth2 What is Growth Marketing?3 Objectives of Growth Marketing4 What do Growth Marketers do?5 Growth Hacking vs. Growth Marketing6 Brand Marketing vs. Growth Marketing7 How to create a Growth Marketing strategy for your company7.1 Define your target audience7.2 Try to understand your potential customers7.3 Choose the most appropriate strategies […]

Email marketing platforms: analysis guide and how to choose the best for your needs

Mailrelay , Invited guest @ Mailrelay

Email marketing is an effective strategy in the digital world, offering an impressive ROI. To take advantage of its potential, you need an email marketing platform adapted to your goals. These platforms are tools that facilitate the management and automation of your email marketing campaigns. They offer resources to create, send and track emails, manage […]

Email: Stop working with social media and increase your sales

Mailrelay , Invited guest @ Mailrelay

Currently, companies are increasingly claiming to have effective methods to maintain contact with their customers, something vital to the success of any business. As technology evolves, the way companies connect and interact with their customers is also changing. Whether a small autonomous company or a giant industry, it is essential to be present where customers […]

Email Marketing for Small Business: Choose the best tool for your needs

Mailrelay , Invited guest @ Mailrelay

In the world of competitive business, it is essential to stand out from its competitors. For small businesses, this task may seem discouraging, but it doesn’t have to be. An effective email marketing strategy can be the key to establishing a solid relationship with customers and promoting their business growth. Email marketing is one of […]

Email marketing, the best tool to optimize your campaigns

Micheli , Invited guest @ Mailrelay

Email is one of the most powerful tools at your company’s disposal. It can generate engagement and build lasting relationships with your customers. It also offers a higher ROI than any other type of marketing strategy. To create a successful email marketing strategy, you need to find the best email marketing services for your needs. […]

Storytelling: what is it, and how to use it in your emails?

Micheli , Invited guest @ Mailrelay

Storytelling is becoming a popular concept. Everyone is talking about differentiation, about how it is necessary to stand out in a world where everyone seems to offer the same solutions. A resource that is often mentioned to differentiate and stand out is precisely the protagonist of today’s post: Storytelling; in a brief description, it is […]