Loaded words in written persuasion

Mailrelay , Invited guest @ Mailrelay

Persuasive language, words, words with powerful meaning. At the heart of every advertising message, of every marketing campaign, lies a fundamental element: persuasive language. It’s a strategic art designed to influence and convince. Persuasive language seeks to motivate the receiver to think, feel, or act in a specific way. Consumers are constantly bombarded with countless […]

From idea to inbox in minutes: easy, effective marketing with comprehensive reporting

Jose Argudo , CMO @ Mailrelay

Email marketing is one of the most effective and profitable marketing methods. And, though it isn’t often considered, it’s also quick and easy to use. You probably don’t have much spare time, but you still need to promote your business. Email campaigns are a great solution: How do you put together an effective bulk email […]

Abandoned carts: how to recover them

Jose Argudo , CMO @ Mailrelay

Have you noticed how many visitors land on your online store, fill their cart with products and… poof, vanish without completing the purchase? Before automating this recovery via SMS, check Mailrelay’s SMS pricing to work out the cost per campaign. You’re not alone! This is called cart abandonment, and it’s one of the biggest frustrations […]

How to achieve the best email marketing deliverability in Spain with Mailrelay

Jose Argudo , CMO @ Mailrelay

In email marketing, the main thing is for your emails to reach the inbox. Deliverability measures how many of your emails reach your subscribers’ inboxes. In Spain, thousands of companies rely on email to communicate with their customers. However, some of the emails sent never reach the inbox because of spam filters and sender reputation […]

What is a sales CRM and how to choose the best one?

Jose Argudo , CMO @ Mailrelay

A CRM is software dedicated to managing client relationships with the company, specifically at a commercial level. It helps manage these relationships throughout the sales process. How does it do it? By centralizing all information regarding the following in a single place: This way, all client information, their history, and progress in the sales cycle […]

What are business models? Discover the most important ones

Jose Argudo , CMO @ Mailrelay

In short, a business model is the way a company creates value and, in return, profits. As you can imagine, the possibilities are wide and varied. So let’s look at some business models and the steps to set one up. These are somewhat theoretical concepts, but they carry over into the real world, which is […]

How to sell on WhatsApp?

Jose Argudo , CMO @ Mailrelay

WhatsApp has become one of the strongest communication channels, especially due to its volume of users, with more than 2 billion active users worldwide. This, combined with a message open rate of around 98%, makes it a very interesting communication channel. Selling on WhatsApp is therefore a possibility. In this article, we are going to […]