Email marketing platforms: analysis guide and how to choose the best for your needs

Mailrelay , Invited guest @ Mailrelay

Email marketing is an effective strategy in the digital world, offering an impressive ROI. To take advantage of its potential, you need an email marketing platform adapted to your goals. These platforms are tools that facilitate the management and automation of your email marketing campaigns. They offer resources to create, send and track emails, manage […]

Email: Stop working with social media and increase your sales

Mailrelay , Invited guest @ Mailrelay

Currently, companies are increasingly claiming to have effective methods to maintain contact with their customers, something vital to the success of any business. As technology evolves, the way companies connect and interact with their customers is also changing. Whether a small autonomous company or a giant industry, it is essential to be present where customers […]

Email Marketing for Small Business: Choose the best tool for your needs

Mailrelay , Invited guest @ Mailrelay

In the world of competitive business, it is essential to stand out from its competitors. For small businesses, this task may seem discouraging, but it doesn’t have to be. An effective email marketing strategy can be the key to establishing a solid relationship with customers and promoting their business growth. Email marketing is one of […]

Email marketing, the best tool to optimize your campaigns

Micheli , Invited guest @ Mailrelay

Email is one of the most powerful tools at your company’s disposal. It can generate engagement and build lasting relationships with your customers. It also offers a higher ROI than any other type of marketing strategy. To create a successful email marketing strategy, you need to find the best email marketing services for your needs. […]

Storytelling: what is it, and how to use it in your emails?

Micheli , Invited guest @ Mailrelay

Storytelling is becoming a popular concept. Everyone is talking about differentiation, about how it is necessary to stand out in a world where everyone seems to offer the same solutions. A resource that is often mentioned to differentiate and stand out is precisely the protagonist of today’s post: Storytelling; in a brief description, it is […]

How to send a business proposal by email

Micheli , Invited guest @ Mailrelay

Without a doubt, email is the most widely used means of communication for people, and especially, it is one of the most relevant marketing tools for many companies. We can use email for many actions, to contact existing customers, or to create relationships with our leads. In other words, we can use it to influence […]

How do email marketing services track email campaigns?

Micheli , Invited guest @ Mailrelay

How to monitor the performance of an email campaign In this article, we will review a common question about email campaigns, how do email marketing platforms track subscriber behavior, as well as how you can monitor the reports, and interpret the results. Undoubtedly, having this information is one of the points in favor of using […]

How to write an effective introduction email?

Micheli , Invited guest @ Mailrelay

Have you ever sent an introduction email and not received a response? We know that writing an effective introduction email can be a difficult task, but it is an essential tool for trying to foster business connections and increase your chances of success. In this article, we will present practical tips on composing an email […]

Basic email marketing glossary

Micheli , Invited guest @ Mailrelay

In this article, we will look at some of the most important terms related to email marketing so that you can better understand the differences and read about each of the concepts that are relevant to this industry. This is not an overly long article, and all the concepts will be summarized so that you […]

How can you create a newsletter to sell more?

Micheli , Invited guest @ Mailrelay

A newsletter is a marketing and communication tool that allows us to inform and maintain contact with our customers and subscribers. What is the basis or explanation of the success of this type of strategy? Why are newsletters so important for companies of all sizes? The reasons are multiple: · 1) Almost everyone has an […]