Email remains a widely used communication medium for companies and individuals, whether to receive quotes, stay in touch with clients, or receive the latest offers from a newsletter. Deciding which is the best email client is difficult, as you will work with a service based on the use you want to give the application. But, […]
In the realm of email marketing, timing is a crucial factor that can determine the success or failure of your newsletter campaigns. Choosing the right time to send an email not only increases the likelihood of it being opened and read, but also maximizes the recipient’s engagement with the offered content This is because user […]
Product promotions are strategic actions designed to boost sales over a specific period through special offers, discounts, or additional benefits that capture the interest of potential customers. In the context of email marketing, these promotions usually include emails with limited-time offers, exclusive coupons, or specific incentives to encourage immediate purchase. For example, an online store […]
In email marketing, the main thing is for emails to reach the inbox. Deliverability measures how many of your emails reach your subscribers’ inboxes. Worldwide, thousands of companies rely on email to talk to their customers. However, approximately 20% of sent emails may never reach the inbox due to spam filters and sender reputation issues. […]
A CRM is software dedicated to managing client relationships with the company, specifically at a commercial level. It helps manage these relationships throughout the sales process. How does it do it? By centralizing all information regarding the following in a single place: This way, all client information, their history, and progress in the sales cycle […]
Briefly, the business model is the way the company generates value and in exchange for this, profits. As you can imagine the possibilities are very wide and diverse. So we are going to see some business models, and the steps to establish it. These are somewhat theoretical concepts that, on the other hand, translate to […]
WhatsApp has become one of the strongest communication channels, especially due to its volume of users, with more than 2 billion active users worldwide. This, combined with a message open rate of around 98%, makes it a very interesting communication channel. Selling on WhatsApp is therefore a possibility. In this article, we are going to […]
Email marketing deliverability defines what percentage of emails reaches the recipient’s inbox. In the end, the success of a campaign depends on this: the ability of your email marketing service to get the messages to their destination. Therefore, choosing a service with high deliverability is essential to optimize communication with your subscribers. In this article, […]
The product life cycle is one of those marketing concepts that seems like pure theory, and to which we normally pay little attention. However, just like other marketing concepts, it is important. Because it helps us to plan the correct marketing actions for each stage of the product’s life, and in this way be more […]
You can send email campaigns to thousands of subscribers without paying from day one. Many email marketing tools offer free plans so you can start sending bulk emails with no initial cost. However, not all of these services truly allow you to handle large volumes of emails for free. The differences between the capabilities of […]
