Balphin Medical’s
“In the key moments for the proper performance of our work, during the critical period of the pandemic caused by COVID-19, Mailrelay allowed us to communicate excellently with the majority of our customers and suppliers, making our work of marketing medical supplies successful and helpful.”
Key Points
- Understanding the impact of communications
- Building loyalty and becoming a benchmark
- Notifications with high deliverability
About Balphin Medical’s
Balphin Medical’s is a company that markets medical products in Argentina, for institutions as well as for professionals and individual clients. It was founded in 1985 and its goal is to meet all the needs of healthcare professionals and institutions, comprehensively supplying medical products to cover the needs of the market and professionals.
They hold the licenses to sell Class IV Biomedical products, as an importer and wholesale/retail distributor, as well as a catalog of more than 4,000 products in order to provide comprehensive supply.
They offer nationwide coverage (Argentina) with direct distribution or through their distribution chain to meet market requirements in the shortest possible time.
Objectives
Balphin Medical’s main objective in turning to the services of Mailrelay was the need for a system that would let them keep their lists updated and error-free at all times. But they also wanted to be able to measure the impact generated by each of the communications sent to their customers, suppliers, and entities.
To a lesser degree but no less relevant, they wanted to improve the design of their communications to give them a cleaner and more visually appealing look.
Actions Taken
The support department carried out thorough follow-up with the client so they could get the most out of Mailrelay in the shortest possible time, ensuring all their queries were answered within hours.
They were advised on how to keep their list clean and problem-free, and were likewise given help and training so their designs would be more attractive and better suited to the target audience they interact with.
Result
The versatility of Mailrelay means this email marketing solution is used by numerous departments and professionals within Balphin Medical’s. Helping, for example, the Commercial Dept. to convey the news to all their customer lists and to have a perfectly segmented database with no inactive records.
On the other hand, the Billing Department itself benefits from being able to easily notify everything related to legislation and billing within seconds, in order to keep everyone informed about payments.
Likewise, the Management Team uses Mailrelay to send notifications whenever it is necessary to report vital events for the proper performance of the company’s objective and service.
“Mailrelay really has changed the organization’s email communication, from the beginning we have received full collaboration from the staff to resolve our queries, and they provide us with continuous advice, we found out about it by chance while looking for a new mailing system.”
Key Account Manager at Balphin Medicals SA.