Fundación Inocente, Inocente
“Mailrelay is quite intuitive to use. It’s great that you don’t need any HTML knowledge to use the newsletter templates. The statistics it provides are proving key to keep improving our work.”
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Key Points
- Leaving traditional postal mailings behind.
- Easy to use with no HTML knowledge.
- Cost savings and measuring the impact of their actions.
About Fundación Inocente, Inocente
Fundación Inocente, Inocente is a private charitable foundation, established on March 7, 1995, whose main purpose is to carry out activities that benefit children, mainly within Spain. Every year, this Foundation promotes the TV gala “La Noche de los Inocentes”, which raises funds to support various causes.
It has three main goals:
- To help support organizations dedicated to the development, social integration and education of minors with physical or mental disabilities (children and young people aged 0 to 18).
- To raise awareness in Spanish society of the problems affecting minors with physical or mental disabilities.
- To obtain financial resources to alleviate the problems caused by child abandonment
Objectives
Fundación Inocente, Inocente turned to Mailrelay because it needed to stop sending its printed newsletters by regular mail. At first, it didn’t have a large database, but after almost 30 years of activity, it needed to improve its communication with members, friends and donors.
By using Mailrelay, they aim to save on paper costs, help protect the environment and reach potential members and donors more effectively, keeping up with the current trend of using new technologies and the widespread use of mobile devices as a way to reach everyone more efficiently and easily.
At the same time, they needed better insight into whether their subscriber list is still interested in their newsletters, something they can easily achieve with the statistics each of their Mailrelay campaigns provides.
Actions Taken
The team of email marketing experts maintains smooth, ongoing communication to put all their email marketing know-how at the foundation’s disposal, so that news of its events reliably reaches everyone interested in keeping up with the activities it carries out for the benefit of all children. All questions are always answered in less than 24 hours, whether they are technical or about best practices for email marketing and newsletter templates.
The platform has improved the statistics they can get from each of their campaigns (whether sent via SMTP or through the web sending interface itself), so that their database is always up to date and free of email addresses that are not useful for their purposes.
Results
They have achieved effective management of their email sending to their database and can see statistics on opens, clicks, etc. This way, they can see how effective their campaigns are almost as soon as they send them and, as a result, get to know their audience better. Studying these statistics is helping them improve, and their campaigns are reaching more and more people and driving more traffic to their website.
They have also been able to send faster and, therefore, more frequently.
Ease of use is undoubtedly one of the service’s priorities and makes it accessible in many settings where there is no previous experience, as Fundación Inocente, Inocente points out: “Mailrelay is quite intuitive to use. It’s great that you don’t need any HTML knowledge to use the newsletter templates, and that it also gives you the option to edit the HTML code. Uploading images is also very easy and gives great visual results. The database creation section is also very good; it’s really useful and speeds up email sending.”
For their great work, we at Mailrelay are proud to collaborate with the Fundación Inocente, Inocente team.
“Thanks to Mailrelay, we have improved our communication with members, donors and people interested in the work we do at Fundación Inocente, Inocente. The application is proving very useful thanks to its speed and ease of use, as well as the excellent customer service we have received whenever we’ve had a question. In addition, the newsletters look great and the statistics it provides are proving key to keep improving our work.”
Isabel Grande Aranda,
Communications, Fundación Inocente, Inocente.