Investigación y Desarrollo (ID)
“The bulk email sending service is good, since I can schedule my mailings, organize my subscriber lists, build surveys, and for that alone it’s worth it, because I didn’t have that kind of service with the two bulk email services I used before hiring Mailrelay.”
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Key Points
- Explain how to use the email marketing tool
- Not being blocked by spam
- Grow their databases
- Reach all of their valid subscribers
- Improve their bulk email sending
About Investigación y Desarrollo (ID)
Investigación y Desarrollo (ID) is the initiative of the Mexican company Consultoría en Prensa y Comunicación, aimed at bringing society up-to-date information on research and developments taking place in Mexico in the fields of science, technology, innovation, health, and the environment. Their audience is so large that they already have 700,000 followers on Facebook.
Since 1992 they have published the Investigación y Desarrollo supplement, a monthly informative publication inserted into the newspaper “La Jornada” on the last Thursday of each month.
In 2009 they launched Agencia ID, a news agency covering science, technology, and innovation in Mexico, which produces and sends a news item to both print and electronic media outlets on a daily basis.
On their website, www.invdes.com.mx, you can find both the articles from the Investigación y Desarrollo supplement and the news from Agencia ID, as well as other content and tools designed to bring science closer to their visitors.
Objectives
The bulk email campaigns they ran through other providers weren’t effective, and they had no guarantee that their communications were reaching the inbox correctly.
All of this, combined with the fact that many servers flagged them as spam (even with double opt-in subscribers on those servers who had previously received the same type of communications) and the constant complaints from subscribers who said they weren’t receiving the emails in their inbox, led them to look for a new, more reliable provider for their bulk email campaigns.
All of these are problems they no longer have since switching to Mailrelay, and the client has not experienced that kind of issue again. In the client’s words: “our main goal was to be able to reach a large number of subscribers without being flagged as spam”.
Actions Taken
The personalized support that Mailrelay offers all its clients helped them become more effective in their bulk email sending (avoiding being identified as spam) and overcome the mistakes made with their previous providers (which only offered the service, but without quality support they weren’t able to achieve success with their bulk email sending).
Mailrelay regularly reviews and advises them on ways to avoid being detected as spam, so they can meet the requirements of Hotmail, Gmail, etc. regarding anti-spam filters and bulk email sending.
The follow-up we provide our clients, in which an email marketing consultant is assigned to each of them so they know the improvement opportunities they can apply in each newsletter, has helped them achieve success.
Results
The results obtained by Consultoría en Prensa y Comunicación couldn’t have been better — not only because their bulk emails properly reach all of their subscribers’ inboxes, but also because using one of the features most used by our clients, the “custom subscription form”, has allowed them to steadily grow their database without needing staff intervention, freeing up time to improve their site’s content or other tasks.
In addition, the system’s advanced filters give them significant control over subscribers across every campaign they send.
As the client states: “The results are as expected — we already had a lot of confidence in Mailrelay before becoming their customers, and the comments I read on forums and social media were true. We’re no longer reported as spam, subscribers no longer report not receiving the newsletters, the bounce rate on our list has become minimal, and above all, the reach we get with each campaign has improved”.
“The service is good, since I can schedule my mailings, organize my subscriber lists, build surveys, and for that alone it’s worth it, because I didn’t have that kind of service with the two previous services before hiring Mailrelay.
When the product you use exceeds the expectations you initially had, it’s very satisfying, and when your business improves because of it, you don’t need to constantly look for a replacement — which not only gives you peace of mind but also more time to improve your own product/service.
With Mailrelay we’ve managed to be more effective in our bulk email sending and grow our databases simply and easily”.
Alberto Vázquez Ramírez
Editor, Investigación y Desarrollo (ID)