When to use this template
This is a minimalist Black Friday email with plenty of white space: a header with a short headline, a large photo of a single product, a black band with the discount (“50% off everything”) and two more photos of other products. No loud colors and no countdown: the product takes center stage.
It suits design, watch, tech or fashion brands that don’t want to shout in a week when every inbox fills up with offers. If you’re after the opposite, an email with lots of color, several categories and an extra code, see the high-impact Black Friday Sale template.
How to adapt it to your store
- Write a three- or four-word headline that talks about your brand, not the offer.
- Choose your star product for the large photo and add its name below.
- Change the black band to your real discount and link it to your deals page.
- Use the two lower photos for products from other categories, each with its own link.
Tips to make it work better
With such a clean design, the email subject line has to do the work: put the discount in the subject and keep the elegant tone for inside. You can also send it a few days early to your best customers as early access.
You’ll find how to plan the whole week, from the first announcement to the last reminder, in Black Friday email and SMS campaign.
