When to use this template
This is a high-impact Black Friday email in black and red: an early-access strip, a huge “up to 70% off” headline, three categories with their discount (watches, audio and footwear), two fashion and tech blocks with buttons, an extra discount code and a notice of the hours left. It ends with a section menu and the shopping perks: free shipping, 30-day returns and secure payment.
It’s designed for stores with many categories that want to take each customer to their section. If your brand calls for something more understated, with a single hero product, see the minimalist Black Friday Sale template.
How to adapt it to your store
- Put your real top discount in the headline: if you say “up to 70% off”, make sure some products have that discount.
- Choose three categories with their percentage and link each one to its section.
- Replace the extra code with yours and explain whether it stacks with the discounts.
- Adjust the end notice and the bottom menu to the length of your offer and your sections.
Tips to make it work better
With so many categories, segment your list if you can and put each customer group’s top-selling category at the top. And use a different code in each send: that way you’ll know how many sales each email brings in.
If you’d rather have a design with fewer blocks, there’s also the Classic Black Friday Offer. And to prepare the whole campaign, see the Black Friday email and SMS campaign guide.
