SMS Marketing
What is SMS marketing?
SMS marketing is a powerful tool in the modern marketing strategy.
Using the SMS sending service, companies can send mass messages to their customers effectively.
Let’s take a closer look at what this strategy involves and how the prices for sending SMS can affect it.
What is SMS Marketing?
SMS marketing is a technique that uses text messaging to promote products and services.
Through an SMS campaign and the use of bulk SMS, companies can connect directly with their customers.
Bulk SMS
Bulk SMS is a key part of SMS marketing, enabling businesses to send messages to a large number of recipients at once.
SMS sending prices usually vary depending on the quantity and the provider.
Advantages of an SMS Campaign
An SMS campaign offers advantages such as:
Opening
Did you know that 90% of people who receive an SMS open it within 3 minutes of receiving it?
Thanks to the high open rate of text messages, SMS marketing can effectively reach your customers while also fostering loyalty and engagement.
Direct
Mobile phones allow you to stay in touch with customers day or night, more efficiently and at a much lower cost compared to traditional direct marketing.
Immediacy
Text messages are delivered almost instantly, which is ideal for urgent or time-limited communications such as order confirmations, appointment reminders, and delivery notifications, directly to their mobile phones.
Easy
Since it doesn’t require downloading any program or app and can even be used without an internet connection.
The simplicity of replying to a text message to join contests, surveys, or promotions increases the participation rate.
Personalization
It allows you to personalize messages based on customer data such as the recipient’s name and specific details of their purchase history and preferences, which increases the relevance of the message.
Boosting sales
SMS marketing campaigns can create a sense of urgency with limited-time offers, driving immediate sales.
It can also serve as a “cart abandonment” reminder to help reduce the abandonment rate.
Risks of SMS marketing
Legality
SMS marketing is regulated by various laws that vary depending on the country, but in general, all these laws aim to protect consumer privacy and prevent spam.
There are two types of laws that regulate SMS Marketing in Spain, the GDPR and the LSSI (for other countries, it is better to check the law before sending mass SMS campaigns):
- General Data Protection Regulation (GDPR): this European Union regulation sets rules for protecting the personal data of EU residents, regardless of where the organizations are located. The LOPD (Organic Law on Data Protection) complements and adapts the GDPR at the national level.
- Other applicable laws: these will vary depending on your country.
We can conclude with these laws that SMS Marketing is legal as long as there is prior and explicit consent from the recipient.
Sending messages without consent, whether by email, SMS, push notifications, or through any other channel, is spam anywhere in the world.
Spam
As we’ve mentioned, any unsolicited or unwanted message sent to a recipient is considered spam.
Like other marketing methods, we must ensure that consumers have voluntarily subscribed to receive the emails.
Spam can damage your brand image and erode customer trust.
Character Limitation
Text messages are limited to 160 characters, which can restrict the amount of information you want to convey.
SMS Sending Service with Mailrelay
At Mailrelay, we provide the best SMS sending service along with email marketing.
We offer options for all budgets, including sending prices tailored to each client’s needs.
How to Choose the Best Sending Prices
Sending prices vary depending on the provider and the volume.
Here are some tips for selecting the best option:
- Compare providers: Like Mailrelay, which offers competitive rates.
- Choose the right package: consider how many SMS you need.
- Look for flexible options: Plans that adjust to changing needs.
SMS marketing, bulk SMS, when used with a good SMS sending service, like Mailrelay’s, is essential in today’s marketing strategy.
The advantages of SMS marketing are undeniable, and choosing the right sending prices is key to getting the maximum benefit.
At Mailrelay, we offer you the best SMS sending service options, ensuring a successful campaign.