SEO tools are a powerful resource in your digital marketing strategy. They’ll help you with your website’s rankings, increasing your visibility and, as a result and if you do a good job, your brand’s conversions.
If you have the guidance of a good content marketing agency, you’ll be able to learn a lot about SEO tools, since specialists know this subject very well. They always use them to help businesses grow.
Optimizing your digital platforms is extremely necessary nowadays.
That’s because the market is saturated with competition, and if users don’t even see your brand, it will be very hard for you to grow or reach your goals.
In SEO, keep in mind that there’s work you can do yourself, from scratch and your own way. That’s on-page SEO; however, it’s also important to take care of off-page SEO, which basically requires another brand or company to partner with so that both can benefit from this strategic alliance.
We could say that on-page SEO is what your website tells Google about your brand, while off-page SEO is what other pages tell the algorithm about you.
Another option for working on your business’s search rankings is hiring an SEO and web positioning agency, which would make the work on your project much easier.
Before we start telling you about SEO tools, we want to give you some tips that will really help you do a good job in this area, guiding you toward the improvements you’re looking for.
1. Audit your site.
2. Check your keywords and include them in the most important sections of your website.
3. Optimize your page so it loads quickly, since no user is going to wait 2 minutes for a website to show them information.
4. Take care of your content. From titles, calls to action and ALT text to product descriptions.
5. Check that all your URLs work properly and lead where you really want users to go when they click.
6. Always use responsive formats that display well on any device.
7. Use the snippets that best suit your brand.
8. Offer the best user experience you can.
Once you’ve worked on this, you’ll have a good foundation to start getting the most out of the tools we’ll share below.
Discover the SEO tools that will help your company grow
1. Search Console
This is a free Google tool that will help you monitor your site’s SEO performance and give you suggestions for resolving any problems with how your site appears or ranks in Google’s search engine.
It also gives you reports with data such as:
● Whether Google actually sees your site
● Whether there are indexing problems
● Your website traffic
● Mobile usability
2. SEO Report Card
With this tool, you can compare your site with your competitors’ sites completely free of charge. You’ll get a report with analyses of the site, accessibility, links, indexing and other metrics of interest.
3. Woorank
Although it isn’t free, it has a 14-day trial period you can use to get to know it and start implementing some optimizations.
We recommend taking advantage of the trial, since it’s an extremely useful tool that’s worth the investment.
Woorank provides a very detailed analysis of site performance, social media, visitors, technologies, usability and more. It also offers more than 60 metrics relevant to your brand and can even design a personalized marketing plan for you.
4. Check My Links
As we mentioned earlier, having good links is key in SEO, and with Check My Links you can check their quality, whether internal or external.
This tool is free and very easy to understand. When you analyze your site with it, it simply marks broken links in red and, in green, the ones that meet the ideal requirements to help your content be seen and ranked correctly.
5. Google PageSpeed
As its name suggests, this tool helps you check your site’s weight and loading time, factors that are extremely important for Google because they directly affect the user experience.
This tool is also free. After it analyzes your website, you’ll get a list of recommendations or best practices you can apply depending on your case.
6. Google Trends
Keywords are an essential piece of good SEO, and with the help of Google Trends you can find out what’s trending all over the world.
This free tool even lets you break down trending searches by country, state or city, giving you the chance to segment your niches and create a better content marketing strategy.
7. Google Keyword Planner
Related to the previous one, this planner can give you keywords straight from Google’s database.
With this tool, you’ll make sure you don’t leave any important keywords off your list.
8. Siteliner
Another very important point is to avoid duplicate content or content with too much filler.
Once again, the user experience should be as good as possible. Trying to rank your site and content with repeated information won’t be of much use to visitors. As a result, spending time on your site will no longer be pleasant.
With Siteliner, you can analyze up to 250 pages for free and get an average word count for each of your pages.
It also estimates the number of internal and external links and gives you valuable information to improve the quality of your content.
Besides these, there are thousands more tools, but it’s important to do some research to find out which ones best suit your company’s needs, your preferences and your budget.
Keep in mind that SEO is an investment that, with good work, can bear great fruit, since it directly influences your website’s organic rankings.
In addition, with the holiday season approaching, we also want to share some tools that will help you plan your seasonal marketing content for the upcoming holidays.
Below you’ll find three essential tools for getting the keywords your company needs for greater visibility.
As you know, competition in the last months of the year is fierce, and if people don’t see you, it’s as if you didn’t exist.
That’s why it’s a great time to take advantage of these platforms, which will help you find keywords for the holiday season.
1. Keyword Tool
Although it’s a basic tool, it lets you work across different search engines, so you can carry out segmented research.
It also uses Google’s autocomplete tool, which gives you additional information about which words or terms users are searching for.
2. Ubersuggest
Similar to the previous one, it gives you additional results you can compare to confirm which keywords are most relevant among the options you got with the two tools.
That way, you’ll be able to filter the results and get the most relevant keywords for your brand.
3. AnswerThePublic
It’s a visual tool with graphics, images and alphabetical lists. Its results show questions, prepositions or comparisons on topics related to your initial search.
That way you can vary your keywords and get keyword combinations you may not have noticed before.
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With all these tools, plus the tips we gave you at the beginning of this article, you’re definitely ready not only to grow your brand and start seeing big numbers in your business, but also to fully optimize your content for your goals.
Remember that your content should be aligned with your customers and with any new audience the company aims to reach.
Today it’s very important to have the right resources, since we know the internet is an endless sea of information. However, not everything we find turns out to be reliable, true or suitable for every brand.
With the suggestions we gave you above, you’ll be able to find general information you can adapt to your company’s reality so you can personalize your strategies.
Always keep your audience, their needs and their wants in mind when designing your content strategies and action plans. Remember that what you do is for them, and they’re the ones the message has to reach.
Finally, we invite you to share this valuable article, packed with tools, with your marketing, sales and customer service teams. That way, everyone can contribute, from their own department and perspective, the ideas needed to choose the ones that bring the best results for the company.
If you want to dig deeper into the basics, find out what SEO is, and in the best SEO tools for bloggers you’ll find more options, both free and paid.
