Discover effective email marketing strategies to boost your business. Learn how to create engaging email campaigns, improve your open and conversion rates, segment your list and use automations to get maximum results. Practical tips and step-by-step guides for beginners and email marketing experts.
The ability to influence people through online media has become the cornerstone of business success. However, this task is not without its difficulties. Unlike face-to-face communication (where non-verbal cues and immediate context play a crucial role), online media requires more work to capture the target’s attention and influence them effectively. As a result, attention is […]
The ability to influence people through online media has become the cornerstone of business success. However, this task is not without its difficulties. Unlike face-to-face communication (where non-verbal cues and immediate context play a crucial role), online media requires more work to capture the target’s attention and influence them effectively. As a result, attention is […]
Email marketing remains one of the most powerful tools for the digital marketing world. Due to the rise of e-commerce, the relationship between brands and consumers found in email a direct and personalized channel. However, this increasing number of sent emails was also accompanied by challenges such as security (phishing) and spam that threaten the […]
Sending emails is a strategy used by companies and professionals all over the world with their own businesses. And, not surprisingly, it brings excellent results, regardless of the sector in which it is implemented. Email is a direct means of communication and information, which reinforces the brand image, promotes customer loyalty, contributes to increased sales […]
You will certainly not be surprised if I tell you that email marketing is one of the main channels through which you can (and should) follow your potential customer throughout the buying process. But, as with almost all marketing actions, these actions must be in tune with the customer journey to get results. What is […]
Surely, on more than one occasion, you have tried to contact a company via an email they sent you and found an email like [email protected]. Surprise! Should I reply to that email address, or is it a robot, and no one is behind that inbox? While it is true that this is a fairly common […]
Email is one of the most powerful tools at your company’s disposal. It can generate engagement and build lasting relationships with your customers. It also offers a higher ROI than any other type of marketing strategy. To create a successful email marketing strategy, you need to find the best email marketing services for your needs. […]
Without a doubt, email is the most widely used means of communication for people, and especially, it is one of the most relevant marketing tools for many companies. We can use email for many actions, to contact existing customers, or to create relationships with our leads. In other words, we can use it to influence […]
How to monitor the performance of an email campaign In this article, we will review a common question about email campaigns, how do email marketing platforms track subscriber behavior, as well as how you can monitor the reports, and interpret the results. Undoubtedly, having this information is one of the points in favor of using […]
Don’t panic. This text is not a recipe that requires a cauldron and several ingredients for preparing potions, spells, and incantations, to try to sell more to new companies, or who knows? So that you know, a good B2B email marketing strategy doesn’t require a few ingredients for planning a pure and simple sales action; […]
