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Confirmation email

What is a confirmation email?

A confirmation email is a transactional email sent to a customer or lead, depending on a specific action that was taken. These types of emails are used regularly by companies to send information to their users, so they must be delivered without delay as they are waiting for the confirmation message.

Some of the most common actions where confirmation emails are used are: subscription to a newsletter, purchase confirmation, travel reservations, product delivery notification, ticket purchases, meeting confirmation, etc.

Confirmation emails are a very useful channel for generating confidence in people who receive them, so it is very important to take care of the content and design of these messages.

How to write an effective confirmation email

As confirmation emails are vital to the correct operation of many companies, it is important to know the elements that the Mailrelay team considers essential, as well as some others that can be relevant to specific niches:

  • Sender easily identifiable. Subscribers should be able to quickly recognize the sender, so you should use the same domain and include the company’s name.
  • Clear and concise subject line. Your subscribers will receive multiple emails a day in their inbox, so you should create a clear, concise subject line that incites the reader to open the message. This will depend on the type of confirmation email you want to write.
  • Prepare personalized content. As you will have some information about your subscribers (such as their name) you can include it to improve engagement.
  • Really important information. As the user has already shown interest in your messages, you can use the confirmation email to offer relevant information about your project. Therefore, you should include vital information to the new lead as well as an easy-to-find unsubscribe link.
  • This type of message should respect the brand’s visual identity. Be sure to adapt email design to your company’s visual identity so that subscribers easily recognize the sender.
  • Offer additional contact options. Add all available contact options (such as addresses, phones, alternative email, etc.) so that the lead has different alternatives to talk to you.
  • Add a CTA. It is essential to add a call to action so that the lead can act immediately, after all, your customer or subscriber is a click away from the conversion.
  • The CTA should guide the lead towards the next steps. There is nothing worse than not knowing what to expect, so answer any vital questions that they may have after reading the confirmation email and, if necessary, explain the next steps they will have to follow.

Additional considerations

If you are sending a purchase confirmation email, in addition to the previously mentioned points, you should include prices, product name, order number, payment information, warranties, delivery dates (if applicable) and, in general, all The information you believe will help reassure the customer and convince them to finalize the purchase.

For a subscription confirmation email, the link to confirm that the subscriber really wants to receive the newsletter should be highlighted, since the purpose of this message is not to sell anything, but to request a subscription confirmation.

For travel or event confirmation emails, add all data that could be relevant to the customer, such as: location, time, date, additional information, restrictions for taking advantage of the event, reservation number, etc. And above all, include an option to add this information to their calendar.