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Email body

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An email body is the main content of an email, where the message we want to send to the recipient is written.

Unlike the subject line, which serves as a hook to attract the reader’s attention, an email body is where the message is developed and delivered in detail.

In the context of digital marketing, body email body plays a crucial role.

It is the vehicle through which we offer our value proposal, product information or even educational content to our subscribers or potential customers.

A well-written email body can significantly increase click rates, converting readers into customers.

Key elements of an email body

Now, let’s focus on the main elements that constitute an effective email body:

  • Clarity and conciseness: clarity is essential. Avoiding deviations and going straight to the point will keep the reader’s interest. Concision helps convey the message more efficiently without losing the reader’s attention.
  • Relevant content:The content must be relevant to the recipients. Customizing the message according to the audience can increase the reader’s relevance and interest.
  • Call to Action (CTAS): It is very important to create clear and eye-catching CTAS. They invite the reader to take specific action, such as visiting a web page, registering at an event, or buying a product.
  • Attractive design: An attractive and professional design improves readability and makes emails visually pleasant to read. Using images, headers and lists to make text reading easier can make your content more attractive.

Best Practices for Content in Email Marketing Campaigns

Here are some quick and easy tips you could apply:

  • Personalization: Using recipient data to customize content will increase relevance and engagement with the reader.
  • Audience Segmentation: Segmenting the audience and adapting the body content of the email to each segment ensures that the message is relevant to each recipient group.
  • Dynamic Content: Including dynamic content such as GIFs or blog links can make email more interactive and attractive.
  • Legibility: Use easy-to-read fonts and colors.
  • Visual Hierarchy: Organize the content to guide the reader through the message.

Factors that contribute to messages flagged as spam

Email content is also important so that the message is not considered as spam, review at least these aspects:

  • Over use of sensitive keywords: Avoid words and phrases that are usually associated with spam, such as “free”, “limited deal”, “guaranteed”, among others.
  • Exaggerated Formatting and Design: Excessive bright colors, capital letters, excessive use of exclamation signs or poorly professional fonts can be alert signs for spam filters.
  • Suspicious links: Including too many links or links to disreputable websites can increase the likelihood of being flagged as spam.
  • Irrelevant or misleading content: Messages that don’t coincide with the subject line or promise something they can’t fulfill are often filtered as spam.


Email body is more than just words on a screen.

It is a powerful tool in your digital marketing arsenal.

By paying attention to its clarity, relevance, design and call to action, we can maximize the impact of email marketing campaigns.

Always remember that the goal is to connect with readers through a significant and effective message.