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Social selling

What is Social Selling?

The term “Social Selling” refers to the practice of using social media to identify and cultivate relationships with potential customers to increase sales.

This approach has gained significant relevance, especially with the growing use of platforms such as LinkedIn, Facebook, Instagram and Twitter.

Introduction to Social Selling

Social Selling is a concept that focuses on creating relationships and trust.

Instead of directly promoting a product or service, this strategy involves interacting with potential customers.

For example, answering their questions and offering solutions to their problems.

It is about establishing a presence on authentic and relevant social media platforms, which, in turn, leads to sales opportunities.

The evolution of social selling

Initially, sales focused on cold calls and unsolicited emails.

However, with the emergence of social media, this dynamic has changed.

Vendors have started using these platforms to investigate and connect with their potential customers using a more personalized and less intrusive channel.

This evolution marked the birth of social Selling.


To effectively implement social selling, it is crucial to develop a solid strategy.

This would include:

  • Identify the target audience: Understand who your ideal followers are and on which social media platforms they spend their time.
  • Build a strong personal brand: sellers must be established as opinion leaders in their industry, sharing relevant content and participating in conversations.
  • Interact actively: Comment, share and respond to other people’s publications, showing a genuine interest in their needs and challenges.
  • Use social media analysis tools: These tools can help identify trends, interest issues and potential customers.

Integration with other marketing strategies

Social Selling doesn’t act in a vacuum.

It should be effectively integrated with other digital marketing strategies, such as email marketing and sms marketing campaigns.

Email marketing campaigns

A well-executed email marketing campaign can ideally complement your social selling strategy.

For example, by interacting with a potential customer on social media, a seller can offer exclusive content or a subscription to a newsletter

Thus starting a more direct and personalized contact by email.

SMS Marketing

Similarly, SMS Marketing can be an extension of any social selling strategy.

By establishing an initial relationship on social media, sellers can get permission to send text messages.

These messages can be recall about events, special offers or relevant updates, strengthening customer connection.

Measuring the success of your social selling strategy

To measure the success of this type of strategy, it is essential to establish clear metrics.

This may include the number of significant interactions on social media, the increase in the number of followers or relevant connections and, of course, the impact on sales and the return on investment (ROI).

Challenges and best practices

Although Social Selling is powerful, it also has challenges.

Content saturation on social media can affect messages.

Also, maintaining a constant and attractive presence on social media requires time and effort.

To overcome these challenges, best practices include:


Ssocial Selling is an essential strategy in a modern marketing arsenal.

By combining it with other tactics, such as email and SMS marketing, companies can create a holistic approach that not only increases sales, but also creates lasting relationships with customers.

With the adoption of best practices and a well-defined strategy, Social Selling can significantly transform the way companies interact and sell in the digital world.