1. Home
  2. Marketing Glossary


Technique used by cybercriminals

Spoofing is a technique used by cybercriminals to impersonate another person, system or network.

By tricking recipients into believing that a message comes from a trusted source, when in fact it does not.

This tactic is commonly used to gain unauthorized access to systems, steal data or spread malware.

How does spoofing work?

To understand this concept better, let’s imagine that we receive a phone call.

The name of a friend or family member is displayed on the screen.

However, when you answer the call, you discover that it’s a salesperson trying to offer you something.

In this scenario, the salesperson has “faked” or “impersonated” the identity of someone we know in order to achieve their goal.

Similarly, in the digital world, malicious agents “pretend” to be someone or something they are not in order to deceive people.

Spoofing in email marketing

Now, when it comes to email marketing, spoofing takes on a special relevance.

It is essential for companies to ensure that their email messages reach their recipients safely.

However, cybercriminals, taking advantage of the power of spoofing, can send an email that appears to come from a legitimate company.

But which actually contains malicious links or is asking for personal information.

So if a company regularly sends out newsletters or promotional emails and its customers receive a spoofed email, this can damage the brand’s reputation and diminish customer trust.

It is therefore essential to have email verification and authentication systems in place, such as SPF, DKIM and DMARC, to help protect companies and their customers from these attacks.

Relationship with SMS Marketing

Similarly, SMS marketing, which has gained popularity due to its immediacy and high open rates, has its risks of spoofing.

As with email marketing, cybercriminals can impersonate a company to send fraudulent messages to users.

Asking them to click on a link or provide personal information.

It is imperative that companies using SMS marketing are aware of these risks and take appropriate measures to protect their customers.

This can include using authentication systems and educating customers on how to identify fraudulent messages.

As well as keeping up to date with the latest security tools and tactics.

Consequences of Spoofing

But what is the real extent of the problem?

The consequences of spoofing can range from simple annoyance to serious security problems.

If a customer is tricked by a spoofed email or message, their financial and personal information or even their entire digital identity could be compromised.

For companies, spoofing attacks can result in loss of trust, reputational damage and possible legal problems.