Branding strategies to face tough times

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In the past few days, millions of users have been reading, receiving, and sending messages about the pandemic that is affecting the world. Several companies are closing, but most businesses are looking for options to keep working. This was expected, but even so, the new Coronavirus will generate some financial instability, which will be more […]

Digital marketing strategies for times of crisis

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It is always good to have digital marketing strategies that include a plan B to face possible moments of crisis; due to external circumstances affecting your business, such as an economic recession in the country; or due to internal factors, such as a crisis that could affect your online reputation. Whatever the case, the important […]

4 newsletter templates for your next email marketing campaign

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What a nightmare. Your new virtual store is almost ready, and you just want to send a newsletter to spread the word about your business. How is it possible that with the passage of time and the arrival of phenomena such as Facebook Ads, Instagram Ads, SEO and such and such, email marketing remains one […]

6 tips to help you boost your sales with email marketing

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Do you have questions about how to sell by email? In this article, we’ll show you a quick and simple guide so you can harness the power of email effectively. Over the years, email marketing has proven to be a tool that delivers results.  In other words, the vast majority of companies that invest money […]

What is a Press Release and how to use it to improve domain authority

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Sending and publishing press releases is a widely applied practice for companies that want to make a special announcement of any news they consider relevant, such as an improvement of their services, a new product, infrastructure improvements, ETC. Traditionally this was done through print or other media such as radio or television. But for several […]

How to spot errors in your marketing strategy and discover if you spent your money wisely?

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Investing in marketing is something every entrepreneur should do periodically. In fact, only those who do that get the best results from their strategies, regardless of their industry. To keep growing, you’ll have to reinvest some of the resources to further optimize your strategy or apply new techniques such as link building or targeted email marketing […]

Socially responsible marketing trends for 2020

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Socially responsible marketing has been a trend, and so we hope it will be one of the trends we will see over the next year. The reason is obvious; customers demand that their favorite brands engage in some way with social causes that are important to them. When we talk about socially responsible communication or […]

10 ideas for closing more sales before the end of the year

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The last quarter of the year is the time to take stock, analyze how the previous months went, see what remains to be done, and plan the way to reach the pending goals. All companies go through the same scenario, but not all end the year as planned. Only those who have established a trusting […]

5 persuasive email templates to promote your latest blog post

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You’ve poured hours into drafting, writing, and editing your latest blog post. When the i’s have been dotted and t’s crossed, you hit the publish key. And you wait. You wait for the traffic your blog post deserves and the leads that want to find out more about your product and the solution it offers. […]

How to sell more with email marketing without automated newsletters

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You have probably read a lot about strategies for boosting your sales. However, we have written this article to help you work with email marketing in your sales strategy. Our goal is to give you tips to help you take advantage of this fantastic digital marketing technique. We want to help you sell more and […]