Daily email strategy: everything you need to know to apply this technique

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We all seek (intentionally or not) a specific routine in our day. We set the alarm for the same time, have lunch in the same restaurants, and do many things repeatedly. That is, we follow a daily routine and do basically the same things. If you like a daily TV show, you will probably be […]

What is evergreen content, and why use it in your strategy?

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We can’t start this article any other way than by defining the meaning of evergreen content. This type of content can be defined as timeless content or content that won’t expire. Evergreen content remains relevant over time and can be updated if necessary. A content marketing agency will become your best ally if you want […]

7 strategies you probably don’t know about Google Ads audiences

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One of the areas most overlooked by many marketing managers on Google Ads is audience segmentation. With each passing year, Google offers new audience targeting and ways of reaching potential customers, so it’s normal not to always be on top of all the new features. However, the incorrect use of audience segmentation could affect the […]

5 internal communication tools to improve team workflow

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Have you ever tried to organize a team? If you work with several people, you will understand how important it is to have good communication between all members so as not to duplicate tasks, paddle in the same direction, work towards the same goals, meet deadlines … Whether you manage a company, startup, digital business, […]

How to automate your most important social media accounts and save time

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If you work as a social media manager or as a community manager, you know that time management is essential. Likewise, if you manage your profiles on social media, we will explain how to automate them and save time. By automating your social media, in addition to managing your time well, you will work in […]

3 simple ways to increase the clickthrough rate of your email marketing campaigns

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More clicks on the links in your email marketing campaigns means more sales possibilities, right? Of course, if contacts don’t go to your website or store, they probably won’t buy from you. How, then, can we get more clicks on our links or calls to action? Well, for this little problem, there are some very […]

Give a spin to your content strategy with these tips

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Strategies are the path that every brand must establish to achieve its goals and objectives. In the case of content marketing strategies, it is vital to work mainly to improve the ranking of your website or blog and create a closer relationship with your target audience. To start preparing relevant content, you will need to […]

6 tips for creating a virtual store

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Is it worth creating a virtual store? With so many options and sales platforms, many entrepreneurs are afraid to spend money investing in a corporate sales website. First of all, the answer to this vital question is definitely yes. Why? You certainly have no doubts about the importance of the Internet in our lives. Still, […]

Branding strategies to face tough times

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In the past few days, millions of users have been reading, receiving, and sending messages about the pandemic that is affecting the world. Several companies are closing, but most businesses are looking for options to keep working. This was expected, but even so, the new Coronavirus will generate some financial instability, which will be more […]