Outreach emails are one of those most common and, arguably, most effective ways to get your message out to as many recipients as possible, but they need careful thought and planning as, if you get them wrong, they may waste not only your time but that of your long list of carefully selected recipients! You […]
The eCommerce industry is going through a stage where more entrepreneurs are looking to capitalize on the massive demand. So, it would help if you had a reliable marketing strategy for higher organic traffic. Most businesses leverage Search Engine Optimization (SEO) for enhanced traffic and higher rankings. However, SEO is not that easy to optimize […]
Marketers all over the globe agree that content is the number one tool for businesses and brands to reach out to their customers and conquer the markets they’re targeting. That’s why they’re always looking for new ways to improve their content strategies. And, as new technologies emerge, content marketing tools and resources evolve with them. […]
For an Internet resource to rise to high positions in search engines, it must correspond to several parameters. We offer the TOP of the main problems associated with the reasons for the insufficiently high place of sites in the search engine results. Overly “cluttered” structure When insufficiently experienced web developers take on the work on […]
Every successful marketer will confirm that despite the growing array of digital communication channels and internet marketing strategies, mailing remains one of the most effective marketing tools. It is widely used in e commerce for direct sales, customer retention, and increasing the loyalty of existing clients. Email marketing is known for its high return on […]
Video content marketing is a type of marketing strategy based on the principle of creating sharable and relatable visual content, i.e. videos that strike a chord with your target audience to keep them engaged. Everything out there on the internet is ranked. The most important factors to consider are your page ranking, the number of […]
Gamification is a trend that has been gradually growing in popularity in the last few years. Many companies are using it to attract more customers, retain them, and boost their sales. Gaming service providers have been adopting different marketing strategies to capture the attention of more punters and attract them to use their services. Gamification […]
In the short history of digital marketing, we have seen many marketing channels come and go. The channel is at its peak now, might soon make way for new ones that are more effective and efficient. That said, among the current leaders we see a prehistoric animal lurking around. Yes, email marketing is the medium […]
Want to spice up your email marketing? Good news! You can use GIFs in your emails to customers, clients, etc. Now, while professionalism is still key in email marketing, there’s absolutely nothing wrong with adding a GIF to express yourself and your brand. A GIF – or a Graphics Interchange Format – is a file […]
As an email marketer, you don’t have to guess what your audience wants to engage with in their inbox. And that’s because A/B tests allow you to make a side-by-side comparison of two versions of the same email copy. This way, you can compare the open rates, click-through rates, and overall engagement to find out […]
