Do you need to send a newsletter? Are you looking for an email marketing software with a free account? You can find many email marketing services, several with options that will allow you to send a newsletter for free. Ok, but are they similar? Which is the best software for your needs? You may believe […]
Instagram is one of the main social media platforms we have today and, little by little is having more and more impact on digital strategies, to the point that it is not surprising to see stores that sell exclusively through this platform. But, as in all social media, followers play a crucial role, and that’s […]
Sustainable businesses are those in which everyone wins, the entrepreneur as well as consumers and the general public. On the one hand, through the products and services they offer, they help others solve a problem, satisfy a need, fulfill a desire, or improve their lives somehow. On the other hand, sustainable, green companies improve the […]
Mobile marketing is gaining ground in the world of digital advertising, and this is mainly due to the increase in the number of smartphones worldwide. In Spain, the Comisión Nacional de los Mercados y la Competencia (CNMC) reported that at the beginning of the year, there were 53.4 million mobile phone lines in Spain. This […]
Do you think these strategies are different? Is email marketing and word-of-mouth marketing compatible? Is there any way to make the two strategies compatible? Well, the thing is, I just finished reading the book “Buzz marketing. The Power of the Word” by Andy Sernovitz and this work helped me to think about aspects that can […]
Many successful link builders do not know how to write cold outreach emails because they have never encountered this method of link building and used relatively simple approaches. Links from profiles, crowd-marketing, guest articles, and other link-building techniques require some skill. But the real skill of the professional comes out when using outreach. Not everyone […]
When it comes to marketing a product, no message is better (or worse) than the one conveyed by customers; that’s why it’s important to align your content to the buying decision stages. Did you know that 84% of consumers consider their buying experience as important as the products or services they receive for their money? […]
Email marketing is one of the digital marketing strategies with the highest return on investment (ROI). Everyone talks a lot about return on investment (ROI), but have you ever stopped to think why? Why is email marketing more effective than other digital marketing strategies? That’s what we’re going to look at in this post. The […]
You might wonder what email partnerships are. The concept is quite easy and is often overlooked while choosing a marketing strategy. Yet, it is such a waste to not use this gem. An email partnership is a partnership between two brands which is aimed at promoting an offer to the audiences of both brands. The […]
As a consequence of the impact of new technologies, marketers will have to rethink their jobs as well as how they promote and consume media. Artificial intelligence (AI) was first created in the United States during the 1950s of the twentieth century. Although the technology was formerly considered an afterthought, it is now garnering a […]
