Have you heard about email marketing strategies with influencers? This type of action is an excellent way for increasing your email marketing results. Nowadays, influencers are very valuable allies for any kind of company. The truth is that they have a fundamental organic reach and their recommendations can boost any business on a large scale. […]
Single opt-in, double opt-in, what are those terms? What do they mean? And above all, how do they affect your mass mailing campaigns? The usefulness of opt-in and specifically double opt-in goes beyond what we can think of in the first instance, that’s why we are going to talk about this concept in this post. […]
You may have heard of personality-based marketing. Nowadays, these two terms go hand in hand in creating a segmentation strategy for any brand. Therefore, this time we will explain why and how this concept works. So read on. If you work in marketing and want to assign an identity to each brand, it is essential […]
All brands are interested in generating interactions with their users/customers on social media (or at least they should), but there is something equally or more important that they should take into account: Their brand reputation. So today, we will look at exactly how to measure it. Let’s start with the most straightforward question. Your brand’s […]
The goal of any brand is not only to sell but also to retain its customers and convince them to buy again, which would consequently increase their sales. However, creating a robust brand-user relationship is no longer enough in the face of so much competition. Now, consumers want to have a stimulating experience in the […]
Although Gmail is not a bulk mailing software, many companies indeed use it for this purpose. Usually for comfort or economy. That’s why it’s worth comparing its features with a real bulk mailing software, like Mailrelay, to see if sending messages with Gmail is a good option or not. With this post, we want to […]
Just as we did earlier when comparing Other bulk email tools, let’s do a new analysis. If earlier we compared Mailrelay with Sendinblue and Mailchimp; this time, the comparison will be between Mailrelay, Mailjet, and Acumbamail. We will see the pros and cons, always focusing on sending email marketing campaigns, or newsletters to understand the […]
If there is something that can harm, and a lot, the results of your mailings, it is without a doubt when you send a newsletter to spamtraps (email addresses that are used for trapping spammers). It’s something you should avoid as much as possible, which is why in this article you will learn some strategies […]
Stories can hold our attention and the reader’s interest, and therefore, they can help you close a deal with a reluctant customer. Some of them. However, other narratives don’t have the same effect. Which stories can help you sell more with your emails or landing pages? That is what we will see and analyze in […]
Online mailing continues to be one of the preferred strategies of companies that want to increase their sales and retain their customers. Of all the digital marketing tools (Social media, Google Ads, content marketing… ) Email is what tend to deliver the best sales results and a higher return on investment. In some cases, in […]
