Why is email marketing so profitable?

Email marketing is one of the digital marketing strategies with the highest return on investment (ROI). Everyone talks a lot about return on investment (ROI), but have you ever stopped to think why? Why is email marketing more effective than other digital marketing strategies? That’s what we’re going to look at in this post. The […]

How Machine Learning is Upgrading Marketing

As a consequence of the impact of new technologies, marketers will have to rethink their jobs as well as how they promote and consume media. Artificial intelligence (AI) was first created in the United States during the 1950s of the twentieth century. Although the technology was formerly considered an afterthought, it is now garnering a […]