CTR or Click Through Rate, refers to the percentage of clicks that a specific link receives, based on the number of impressions or openers generated by the link. The formula for calculating CTR is as follows: Ctr = (clicks / impressions) x 100 For example, if you sent a mailing and it received 100 openers […]
Email providers are companies that offer the means and resources needed for creating an email account (email address) as well as options for sending and receiving emails. Some of the best-known free email providers are Gmail, Yahoo!, Hotmail (Outlook), and AOL. We have already talked a lot on our blog about ESPs (email providers), mainly […]
Email marketing is widely used by all kinds of businesses thanks to its ability to communicate with customers directly. In fact, contrary to popular belief, email marketing can be exceptionally effective because most people still use emails whether for personal or professional needs. That being said, one of the biggest challenges that businesses encounter when […]
Although email marketing has been used for many years, the line that separates spam from what is not yet is interpreted in different ways (and often ignored). In this article, we are going to see not a standard definition, but we will try to understand the term from a practical point of view. And what’s […]
Have you heard about email marketing strategies with influencers? This type of action is an excellent way for increasing your email marketing results. Nowadays, influencers are very valuable allies for any kind of company. The truth is that they have a fundamental organic reach and their recommendations can boost any business on a large scale. […]
Single opt-in, double opt-in, what are those terms? What do they mean? And above all, how do they affect your mass mailing campaigns? The usefulness of opt-in and specifically double opt-in goes beyond what we can think of in the first instance, that’s why we are going to talk about this concept in this post. […]
You may have heard of personality-based marketing. Nowadays, these two terms go hand in hand in creating a segmentation strategy for any brand. Therefore, this time we will explain why and how this concept works. So read on. If you work in marketing and want to assign an identity to each brand, it is essential […]
All brands are interested in generating interactions with their users/customers on social media (or at least they should), but there is something equally or more important that they should take into account: Their brand reputation. So today, we will look at exactly how to measure it. Let’s start with the most straightforward question. Your brand’s […]
The goal of any brand is not only to sell but also to retain its customers and convince them to buy again, which would consequently increase their sales. However, creating a robust brand-user relationship is no longer enough in the face of so much competition. Now, consumers want to have a stimulating experience in the […]
Although Gmail is not a bulk mailing software, many companies indeed use it for this purpose. Usually for comfort or economy. That’s why it’s worth comparing its features with a real bulk mailing software, like Mailrelay, to see if sending messages with Gmail is a good option or not. With this post, we want to […]
