A digital marketing strategy is nothing without the essential digital tools to implement it. And that’s what I want to talk to you about today. There are many great ones on the market. Some have a Freemium version, others have affordable plans, and others come with a high price tag. We also find them classified […]
Not sure how to sell by email? In this article, we’ll walk you through a quick and simple guide so you can harness the power of email effectively to sell almost anything. Over the years, email marketing has proven to be a tool that delivers results. In other words, the vast majority of companies that […]
The consumer has become the central axis of any business. Knowing their tastes, concerns and interests is essential to ‘capture their attention’ and, as a result, increase sales. Throughout this article we will take a detailed look at what the online consumer is like, what types of customers we can come across in relation to […]
It’s already December, the holidays are approaching and, although it’s important to take a break from work during this time, you can’t let opportunities slip away either, and these special holidays are a great opportunity you can’t afford to miss. Yes, Christmas is coming, but I won’t be talking about that holiday in particular, or […]
AMP stands for Accelerated Mobile Pages, a project developed by Google and other partner companies to improve how fast websites load on mobile devices. It matters for email marketing because it has specific sections for adding this code to emails, giving them very interesting features and adding a lot of value to campaigns and newsletters […]
Nobody buys on their first visit to a website. Most of the time, not even on the second. There is a journey between first contact and purchase, and along the way many people get lost. Email is the most effective tool for guiding them to the end, as long as you send the right message […]
One of the purposes of marketing in the business world is the plain, straightforward promotion of products or services to get more sales for a business. However, for some years now, new terms have been appearing with the aim of reaching the audience in a distinctive way. And that’s what I want to talk to […]
Today we’re going to put on our hard hats and headlamps and venture into the world of data mining, a set of techniques that can be very helpful in the current situation of information overload. With today’s post, I want to explain in a simple, accessible way what these techniques involve, so that you’ll be […]
Do you want to know how to run a contest or giveaway on Instagram? Do you know the different types of giveaways out there? Nowadays, an Instagram marketing strategy based on giveaways or contests has a huge impact on your brand or business. Accounts that dare to run a contest or giveaway on Instagram gain […]
One of the features that has received an interesting improvement in this new version of Mailrelay is A/B testing. This feature allows you to run a newsletter sending test on: Sender Or subject With a small subset of subscribers, and by looking at the results from that small group, you then send to the entire […]
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