Learn how to build a strong brand and effective advertising campaigns. Discover how to create a consistent visual identity, design logos, manage advertising budgets, and set your brand apart from the competition. Practical branding and advertising tips to stand out in a competitive market.
Digital advertising: a real revolution… at the click of a button. The internet changed everything: how we live, how we work, how we consume and—as you’d expect—how we advertise. Thanks to it, any brand can advertise and gain visibility. On a local scale or a global one. And it doesn’t matter how small you are, […]
When a new brand is created, there are some fundamental elements that need to be worked out and defined, such as the company’s mission, vision and values, as we already know. But it is also essential to come up with an attractive logo and a catchy slogan. Of all of these, the last two are […]
Digital advertising has become one of the main sources of revenue for any business. Unlike traditional advertising, advertising online is affordable for any company – you can reach more people for less money – and more effective, since it lets you build a closer relationship between businesses and consumers. In this post we’re going to […]
The concept of a teaser isn’t exclusive to cinema or to in-house audiovisual production for traditional media. In fact, it has been used far more often than you might think in the world of advertising. Even more so now that video is booming in the digital world and stands out as the format preferred by […]
We all know how important a name is. You’ve probably read more than one article about curious names of different people. Names that seem like a joke once you learn the surnames that go with them, or that are almost impossible to pronounce.
In the world of companies and businesses, there are different forms of marketing to reach the target audience and turn them into consumers of a given product or service.
You’ve probably heard something about subliminal advertising, but you don’t know exactly what it is or how to take advantage of it.
These days, anyone can create a logo, even without any graphic design experience.
Attracting subscribers is the first step in any email marketing campaign, right? After all, without subscribers, we have no one to send content to and no one to draw to our brand.
Today, we can recognize a company’s corporate image from its logo, even before we read its slogan or any text that may be part of it. We’re so used to receiving messages from brands that we’ve completely internalized them. Have you ever wondered how this happens? I call it “the magic of branding”. At Mailrelay, […]
