5 Mistakes A Lot of People are Likely to Make When Doing Cold Outreach

Micheli , Invited guest @ Mailrelay

Many successful link builders do not know how to write cold outreach emails because they have never encountered this method of link building and used relatively simple approaches. Links from profiles, crowd-marketing, guest articles, and other link-building techniques require some skill. But the real skill of the professional comes out when using outreach. Not everyone […]

How to align your content to the buying decision stages?

Micheli , Invited guest @ Mailrelay

When it comes to marketing a product, no message is better (or worse) than the one conveyed by customers; that’s why it’s important to align your content to the buying decision stages. Did you know that 84% of consumers consider their buying experience as important as the products or services they receive for their money? […]

What Are Dynamic Product Ads And How Do You Make Good Use of Them?

Micheli , Invited guest @ Mailrelay

Ideally, advertising should attract the attention of prospective consumers and convince them to use your product to position your company’s message. Ad optimization is a critical component of every healthy, effective advertising strategy. It’s a crucial skill, and mastering it might take a long time and a lot of mistakes. However, imagine the possibility of […]

6 Ways to Improve Organic Search Traffic With ECommerce SEO

Micheli , Invited guest @ Mailrelay

The eCommerce industry is going through a stage where more entrepreneurs are looking to capitalize on the massive demand. So, it would help if you had a reliable marketing strategy for higher organic traffic. Most businesses leverage Search Engine Optimization (SEO) for enhanced traffic and higher rankings. However, SEO is not that easy to optimize […]

How to Grow Your Email List With Facebook Video Ads

Micheli , Invited guest @ Mailrelay

In the short history of digital marketing, we have seen many marketing channels come and go. The channel is at its peak now, might soon make way for new ones that are more effective and efficient. That said, among the current leaders we see a prehistoric animal lurking around. Yes, email marketing is the medium […]

Free Tools to Help You Understand Your Competitor’s Web Traffic

Micheli , Invited guest @ Mailrelay

Using web analytics tools like Google Analytics to understand your competitor’s web traffic allows you to gain useful insights on how to improve your websites performance. Sometimes, looking beyond your business is what you need to discover what your brand is missing. Studying your competitor ensures you see what they’re doing differently from you. It’s […]

Connect Mailrelay with any online service using Make

Micheli , Invited guest @ Mailrelay

What Is Make? Make (previously Integromat) is a no-code, visual integration platform that lets you connect Mailrelay with any online apps or APIs to automate and optimize your workflows. Create automation sequences with email and marketing services, e-commerce platforms, calendars, CRM tools, and more. Save time and improve efficiency using Make to automate any process […]

8 Ways Copywriting Can Boost Your Ecommerce Conversion Rates

Micheli , Invited guest @ Mailrelay

Do you struggle to drive eCommerce conversion? You should revisit your approach to copywriting. You should analyze the current copies you are using and create new content for your website if needed. Today, we will talk about copywriting, its benefits, and techniques you can use to boost your content marketing efforts, increase conversion rates, and […]

Email Marketing VS Social Media Marketing VS SMS Marketing

Micheli , Invited guest @ Mailrelay

Let’s start with a tough (even for 2021) question: should you prefer email marketing, social media promotion, or short message tactics? Understanding that it’s impossible to solve an over-a-decade-long controversy in a single post, we will not attempt to break the tie between emails, social media, and SMS. Instead, we’ll outline the objective benefits and […]

The ORTE Model: MailNinja’s Guide to Creating Emails that Get Results

Micheli , Invited guest @ Mailrelay

Most email marketing software allows you to send out well-timed newsletters. But how to keep the content relatable to your readers? How to make sure that you send out the “right” messages? Well, a crucial component of high-quality emails is sender authority. Whether you run an online website with cool games like Fruit Blast or sell hand-made […]