We’ve always advised you to build your own subscriber database. Ideally using the double opt-in method, as it’s more effective at building quality databases. But sometimes that isn’t possible, it doesn’t suit you, or you simply need to launch your bulk email campaign as soon as possible. For whatever reason, you’d rather buy your database, […]
Just a few days ago Return Path published a very interesting PDF for all of us who do email marketing: “Marketer’s Field Guide to Gmail, Outlook.com, and Yahoo!”. In the PDF you’ll find a very interesting analysis of the main ISPs — Gmail, Outlook.com (Hotmail) and Yahoo! Mail — their main features and the main […]
We often want to add attachments to our bulk mailings or newsletters: PDFs with presentations or our service prices, videos, or even very large images. Although Mailrelay lets you attach files to your newsletters, we strongly recommend not doing so, for three reasons: 1. Anti-spam systems penalize bulk emails that include attachments. 2. You can […]
What each part of an address accepts, what happens in Gmail and Hotmail, and how to avoid errors in your list
