Upselling and cross-selling: what they are, examples and how to use them with email marketing
Two techniques to sell more to the people who already buy from you, with real examples and the emails to put them into practice
Email Marketing Strategies for Getting New Subscribers
Email marketing is one of the most effective forms of digital communication, used by companies and businesses of all sizes around the world. It’s based on sending emails to a group of people who have shown interest in your business’s products or services and who have chosen to receive information from you. This group of […]
In Email Marketing, Should You Use HTML Newsletter Templates or Not?
In the world of digital marketing, email marketing remains one of the most effective strategies for reaching customers directly and driving engagement. However, creating attractive, effective emails can be a challenge. This is where HTML templates for newsletters come into play. HTML newsletter templates are predefined frameworks that contain the HTML code needed to structure […]
Queued Emails: Why Do Emails Get Stuck in the Queue?
Sometimes, when you send a mailing, some of the emails addressed to your subscribers may remain as queued emails for a while. That’s what we’ll explain in this article, so you know the possible causes of queued emails and when you’ll need to contact our support team. We’ve already introduced the concept of queued emails […]
6 Emails That Encourage Scrolling Easily and Effectively
When users open an email, they spend most of their time looking at the top portion of the newsletter, and not everyone scrolls down to read the rest, which is why some senders place the most important information near the header. However, there are some methods to motivate users to scroll all the way to […]
Refresh your mailings: 7 strategies to keep your audience hooked
The digital era has radically transformed the way we interact and communicate. In the middle of this revolution, email is still a valuable and effective tool for businesses, especially when it comes to keeping customers informed and engaged. However, with information overload and the constant competition for people’s attention, the challenge lies in keeping your […]
You are not receiving emails on your own corporate domain
This is a very common problem that many users report to us. It happens because many mail servers and anti-spam systems let you set up a rule so that any email arriving from the corporate domain is rejected if the sender’s IP is not that of the organization’s mail server or servers. It is similar […]
Newsletter Layout: Dimensions, Sizes and Tips
In today’s article we share the 10 essential tips for laying out your newsletter.
Email Bounce Reasons and Possible Solutions
This time we want to approach the topic from a perspective closer to marketing and sales teams. In more down-to-earth language, we’ll go through the reasons behind each bounce and, perhaps more importantly, what we can do (if anything can be done, which isn’t always possible) to rescue that subscriber from their failed bounced status […]
Messages rejected by an ISP due to the number of emails sent
Many of you have asked us why emails sent to some online email providers sometimes seem to arrive late. Outlook/Hotmail and other ISPs limit the number of messages a given IP can send within a period of time, based on the IP’s reputation. When an IP exceeds its sending limit, every SMTP command will receive […]