In the business world, bringing an idea to life takes much more than just a vision. It involves a series of legal and tax procedures that are essential for the proper functioning of any business. In Spain, these processes involve dealing with various bodies, the most prominent being the Tax Agency (Hacienda) and Social Security. […]
In today’s digital world, where the Internet is the most influential platform for doing business, the term SEO (Search Engine Optimization), or search engine positioning, has become essential for any online marketing strategy. From small businesses to large corporations, SEO plays a crucial role in gaining online visibility, attracting web traffic and turning visitors into […]
In an increasingly digitalized and globalized world, the opportunities for entrepreneurs are immense. However, so are the challenges. To help entrepreneurs navigate this environment, this article focuses on the vital process of identifying strengths and weaknesses. The current context of the digital economy Today, the digital economy has transformed not only the way we do […]
Starting your own business is a common dream, but that doesn’t make it easy to achieve. The journey of turning an idea into a successful business can be a steep path, full of obstacles and unexpected detours. Despite these challenges, with the right guidance and by following strategic steps, that dream can become reality and […]
In a digital world where inboxes fill up fast, making your emails stand out has become an art. If you don’t have your own newsletter yet, first find out how to create a free newsletter and then add the finishing touch with these emojis. Emoticons, or emojis, those little images that express emotions or ideas, […]
SpamScore is a scoring system that measures the potential risk of an email to try to determine whether or not it is spam. Every anti-spam system uses this score: the filter adds or subtracts points based on different rules and, if the total reaches the threshold set in the system, it treats the message as […]
Spamtraps, or spam traps, are email addresses created for the specific purpose of catching and fighting unwanted email, or spam. These email addresses are used by Internet service providers (ISPs), email filtering companies and anti-spam organizations to identify and penalize senders of unwanted email. They aren’t used for regular communication, so any email received at […]
Would you like to learn how to write bulk emails that bring you customers? How would you like to send your campaigns and, just a few minutes later, have the phone ringing off the hook with people asking for quotes? Or to get through your lean months by creating promotional campaigns at lightning speed? That […]
We’ve barely covered this topic on our blog until now, yet it’s a very important type of segmentation for keeping subscribers loyal, perhaps the most important of all. When we talk about segmenting by sending frequency, we mean how often our subscribers want to receive our communications (our bulk mailings). This segmentation won’t necessarily improve […]
First of all, note that mailings must always include a clearly visible, hassle-free unsubscribe link to comply with Spanish and international anti-spam regulations. However, even if you don’t use Mailrelay’s dynamic unsubscribe links (because you use your own on your portal, for example), unsubscribes may still appear in your dashboard, in the corresponding section under […]
