How to write better email copy: 11 quick tips

Jose Argudo , CMO @ Mailrelay

Is there a secret to writing email marketing copy that gets read, hooks readers and sells more? Bad news: there isn’t one. At least, there’s no magic formula that will turn you into a professional writer or copywriter overnight. Writing a great email, just like writing a great blog post, a great ebook or a […]

5 ways to repurpose content for your email marketing efforts

Jose Argudo , CMO @ Mailrelay

As a content marketer, blogger or anyone with an online audience, you know how hard it is to come up with content ideas. Sure, flashes of inspiration can save the day, but sometimes the creative well runs dry and you find yourself looking under every rock for new ideas. However, have you ever thought about […]

These 6 things are all you need to sell by email

Jose Argudo , CMO @ Mailrelay

Not sure how to sell by email? In this article, we’ll walk you through a quick and simple guide so you can harness the power of email effectively to sell almost anything. Over the years, email marketing has proven to be a tool that delivers results. In other words, the vast majority of companies that […]

Email marketing funnel: stages and 10 types of emails that sell

Mailrelay

Nobody buys on their first visit to a website. Most of the time, not even on the second. There is a journey between first contact and purchase, and along the way many people get lost. Email is the most effective tool for guiding them to the end, as long as you send the right message […]

Unique, Eye-Catching Subject Lines: 20 Examples to Get Your Emails Opened

Mailrelay

If we listen to online business experts, email marketing is one of the most effective ways to sell today. Your subscriber list, that is, the people who have freely given you their details because they’re interested in your content, your articles, your services and your business proposals, could be the opportunity to win customers by […]

How to write an irresistible sales email (without feeling uncomfortable)

Mailrelay

For many entrepreneurs, selling online is the hardest part of the job, and writing a sales email is an embarrassing experience. However, customers and sales are the foundation of any online business and, unfortunately, they don’t come on their own. That’s why being effective at selling through bulk email is essential, but how can you […]

5 Magic Words That Should Always Be in Your SALES Emails

Jose Argudo , CMO @ Mailrelay

Would you like to learn how to write bulk emails that bring you customers? How would you like to send your campaigns and, just a few minutes later, have the phone ringing off the hook with people asking for quotes? Or to get through your lean months by creating promotional campaigns at lightning speed? That […]

6 Emails That Encourage Scrolling Easily and Effectively

Mailrelay , Invited guest @ Mailrelay

When users open an email, they spend most of their time looking at the top portion of the newsletter, and not everyone scrolls down to read the rest, which is why some senders place the most important information near the header. However, there are some methods to motivate users to scroll all the way to […]