Digital marketing for small businesses: basic concepts, trends and best practices

Mailrelay , Invited guest @ Mailrelay

In today’s information age, digital marketing has become an essential tool for companies to promote their products and services. It helps them reach their customers and remain competitive in the market. Small businesses, in particular, can benefit from digital marketing strategies, taking advantage of online opportunities to expand and compete with larger companies. This article […]

How to improve the CTR of your online store

Mailrelay , Invited guest @ Mailrelay

Who wouldn’t want to increase the CTR of their website? In digital marketing, it is essential to work with organic SEO, so we can’t forget the importance of CTR. There is no point in being well-ranked in the SERP if users don’t click on your results and access your site. Improving your CTR has a […]

Marketing vs. advertising: what is the difference between these two concepts?

Mailrelay , Invited guest @ Mailrelay

Although the two terms are often used interchangeably, the truth is that marketing and advertising are not the same thing. For those who are not experts in the field, this can lead to confusion and even disorientation. To help you understand the differences, objectives, and common points, we will now define what marketing and advertising […]

What is personality-based marketing?

Micheli , Invited guest @ Mailrelay

You may have heard of personality-based marketing. Nowadays, these two terms go hand in hand in creating a segmentation strategy for any brand. Therefore, this time we will explain why and how this concept works. So read on. If you work in marketing and want to assign an identity to each brand, it is essential […]

Create a landing page in a few clicks with Mailrelay

Mailrelay , Invited guest @ Mailrelay

Landing pages are very useful tools for boosting your online marketing campaigns, essential for capturing leads, new potential customers. You can always drive traffic from Google Ads campaigns, social networks, or newsletters to your website, but there are distractions on your home page. It is very easy for those people not to end up signing […]

The keys to planning and effective time management

Mailrelay , Invited guest @ Mailrelay

You have probably already heard several phrases like “I need more time”, I wish the days had more hours “My morning has flown by”, I never have enough time, and we could create a list of similar phrases; time management. Without a doubt, this is a topic that interests many of us, whether we are […]

Metaverse and its potential in digital marketing

Mailrelay , Invited guest @ Mailrelay

Can you imagine entering a three-dimensional virtual store in the form of an avatar, where you can buy and try on clothes almost as you do in real life? Technological advances are increasingly present in all areas of daily life and are on their way to conquering all digital channels. The metaverse is one of […]

How to be more productive after a sleepless night?

Mailrelay , Invited guest @ Mailrelay

Sleep is natural and important for the human body. But what happens when you can’t sleep well at night due to stress, anxiety, or day-to-day worries about what you’ll have to do in the next morning? Lack of sleep can make you cranky and unproductive, which will be bad for your work ethic and mental […]