Explore the latest trends and strategies in the world of marketing. From digital marketing and SEO to content and social media strategies, discover how to boost your brand, increase your sales and connect with your target audience. Useful tips, detailed analysis and up-to-date guides for marketers and beginners alike.
In addition to its application in art and design, color theory has found a prominent role in the digital domain. Especially in advertising and copywriting. The careful choice of colors can be a powerful tool for creating deeper and more persuasive connections with the audience. Influencing everything from the effectiveness of an email campaign to […]
In today’s information age, digital marketing has become an essential tool for companies to promote their products and services. It helps them reach their customers and remain competitive in the market. Small businesses, in particular, can benefit from digital marketing strategies, taking advantage of online opportunities to expand and compete with larger companies. This article […]
Who wouldn’t want to increase the CTR of their website? In digital marketing, it is essential to work with organic SEO, so we can’t forget the importance of CTR. There is no point in being well-ranked in the SERP if users don’t click on your results and access your site. Improving your CTR has a […]
Although the two terms are often used interchangeably, the truth is that marketing and advertising are not the same thing. For those who are not experts in the field, this can lead to confusion and even disorientation. To help you understand the differences, objectives, and common points, we will now define what marketing and advertising […]
By Maitén Milicich – Translated by Micheli Member of Materialesdefabrica.com & Habitium.com In an increasingly digitized world, e-commerce businesses are gaining momentum, and online advertising is one of the main tools you can use to promote your e-commerce. If you want to make the most of online advertising to boost your e-commerce, follow this brief […]
1 How to balance the needs of users with marketing objectives?2 Brief introduction about the importance of privacy3 Changes in privacy and marketing3.1 The impact of these changes in privacy wass also felt on marketing4 Strategies for marketing in the era of privacy4.1 Compliance with privacy laws:4.2 Obtaining the user’s consent:4.3 Demonstrate transparency and control […]
You may have heard of personality-based marketing. Nowadays, these two terms go hand in hand in creating a segmentation strategy for any brand. Therefore, this time we will explain why and how this concept works. So read on. If you work in marketing and want to assign an identity to each brand, it is essential […]
All brands are interested in generating interactions with their users/customers on social media (or at least they should), but there is something equally or more important that they should take into account: Their brand reputation. So today, we will look at exactly how to measure it. Let’s start with the most straightforward question. Your brand’s […]
Landing pages are very useful tools for boosting your online marketing campaigns, essential for capturing leads, new potential customers. You can always drive traffic from Google Ads campaigns, social networks, or newsletters to your website, but there are distractions on your home page. It is very easy for those people not to end up signing […]
The goal of any brand is not only to sell but also to retain its customers and convince them to buy again, which would consequently increase their sales. However, creating a robust brand-user relationship is no longer enough in the face of so much competition. Now, consumers want to have a stimulating experience in the […]
