Colors that persuade: color theory and copywriting

Mailrelay , Invited guest @ Mailrelay

In addition to its application in art and design, color theory has found a prominent role in the digital domain. Especially in advertising and copywriting. The careful choice of colors can be a powerful tool for creating deeper and more persuasive connections with the audience. Influencing everything from the effectiveness of an email campaign to […]

Digital marketing for small businesses: basic concepts, trends and best practices

Mailrelay , Invited guest @ Mailrelay

In today’s information age, digital marketing has become an essential tool for companies to promote their products and services. It helps them reach their customers and remain competitive in the market. Small businesses, in particular, can benefit from digital marketing strategies, taking advantage of online opportunities to expand and compete with larger companies. This article […]

How to improve the CTR of your online store

Mailrelay , Invited guest @ Mailrelay

Who wouldn’t want to increase the CTR of their website? In digital marketing, it is essential to work with organic SEO, so we can’t forget the importance of CTR. There is no point in being well-ranked in the SERP if users don’t click on your results and access your site. Improving your CTR has a […]

Marketing vs. advertising: what is the difference between these two concepts?

Mailrelay , Invited guest @ Mailrelay

Although the two terms are often used interchangeably, the truth is that marketing and advertising are not the same thing. For those who are not experts in the field, this can lead to confusion and even disorientation. To help you understand the differences, objectives, and common points, we will now define what marketing and advertising […]

Marketing in the era of privacy

Mailrelay , Invited guest @ Mailrelay

1 How to balance the needs of users with marketing objectives?2 Brief introduction about the importance of privacy3 Changes in privacy and marketing3.1 The impact of these changes in privacy wass also felt on marketing4 Strategies for marketing in the era of privacy4.1 Compliance with privacy laws:4.2 Obtaining the user’s consent:4.3 Demonstrate transparency and control […]

What is personality-based marketing?

Micheli , Invited guest @ Mailrelay

You may have heard of personality-based marketing. Nowadays, these two terms go hand in hand in creating a segmentation strategy for any brand. Therefore, this time we will explain why and how this concept works. So read on. If you work in marketing and want to assign an identity to each brand, it is essential […]

Quick guide: how to measure your brand’s reputation?

Micheli , Invited guest @ Mailrelay

All brands are interested in generating interactions with their users/customers on social media (or at least they should), but there is something equally or more important that they should take into account: Their brand reputation. So today, we will look at exactly how to measure it. Let’s start with the most straightforward question. Your brand’s […]

Create a landing page in a few clicks with Mailrelay

Mailrelay , Invited guest @ Mailrelay

Landing pages are very useful tools for boosting your online marketing campaigns, essential for capturing leads, new potential customers. You can always drive traffic from Google Ads campaigns, social networks, or newsletters to your website, but there are distractions on your home page. It is very easy for those people not to end up signing […]

The keys to planning and effective time management

Mailrelay , Invited guest @ Mailrelay

You have probably already heard several phrases like “I need more time”, I wish the days had more hours “My morning has flown by”, I never have enough time, and we could create a list of similar phrases; time management. Without a doubt, this is a topic that interests many of us, whether we are […]

How to get followers on Instagram and improve your personal or corporate brand?

Micheli , Invited guest @ Mailrelay

Instagram is one of the main social media platforms we have today and, little by little is having more and more impact on digital strategies, to the point that it is not surprising to see stores that sell exclusively through this platform. But, as in all social media, followers play a crucial role, and that’s […]