Email newsletters have become an essential tool for communication and marketing. Images are an integral part of these newsletters: they don’t just catch the reader’s eye, they also reinforce the message and the brand identity. However, working with images in newsletters comes with its own unique challenges. The main challenge is handling image size and […]
With the famous (and very commercial) Valentine’s Day just around the corner for the romantics among us, I decided to write this timely post to reflect on how to make our community of followers fall in love with heartwarming content. As far-fetched as it may seem to some, any reason is a good reason to […]
An example of a viral marketing ad… hmm… I’m sure you’ve fallen for one at some point too. Suddenly, you hear everyone talking about that famous YouTube video… A viral ad that everyone seems to have seen already, or even a campaign full of controversy that makes it onto the midday news. And, finally, a […]
With advertising everywhere and markets easier than ever to enter, charisma has become one of the keys to standing out. If you can’t differentiate your product, differentiate yourself. That’s where charisma comes in. It’s not just about selling a product or service; it’s about connecting, influencing and leaving a memorable impression on your audience. In […]
Six reasons to use email in your business and how to make the most of them in every campaign
Have you just created your Mailrelay account or sent a mailing, only to be told your account is paused or blocked? Don’t worry: in this post we explain the reasons and how to solve them.
In the world of companies and businesses, there are different forms of marketing to reach the target audience and turn them into consumers of a given product or service.
Would you like to know how to monetize a personal blog and turn your new online project into a profitable one? In this post, you’ll find the best resources to start making money.
In a world where consumers are constantly bombarded with advertising, the art of standing out has become a task that is increasingly challenging for brands. This is where guerrilla marketing comes into play, a strategy that seeks to create a significant impact by using unconventional tactics that are often surprising. It originates from the term […]
Content marketing has emerged as an essential tool for brands looking to connect with, educate and influence their audience. It is the bridge that connects businesses with their current and potential customers in an increasingly interconnected world. But what makes a content marketing campaign stand out from the crowd? The answer is: “flawless execution”. How […]
