Target market: definition, classifications and case studies

Mailrelay , Invited guest @ Mailrelay

The concept of “target market” sits at the heart of all marketing strategies, acting as the compass that guides our business decisions. In this article we’ll take a closer look at the concept of target market. And we’ll see how it can be an indispensable tool for any entrepreneur, marketer or business owner. A tool […]

Naming: How to Name Your Brand or Product

Mailrelay

We all know how important a name is. You’ve probably read more than one article about curious names of different people. Names that seem like a joke once you learn the surnames that go with them, or that are almost impossible to pronounce.

How to write an irresistible sales email (without feeling uncomfortable)

Mailrelay

For many entrepreneurs, selling online is the hardest part of the job, and writing a sales email is an embarrassing experience. However, customers and sales are the foundation of any online business and, unfortunately, they don’t come on their own. That’s why being effective at selling through bulk email is essential, but how can you […]

Community Manager: Definition, Duties and Role in Email Marketing

Mailrelay

Even though the community manager is a common role in many companies, there is still a lot of confusion about what this professional actually does. Some people aren’t sure what this role is or what it involves, and they often confuse its duties with those of other online marketing professionals. And although I don’t consider […]

Mailrelay: reviews of the mailing software

Mailrelay , Invited guest @ Mailrelay

At Mailrelay we are very happy to be mailing software with one of the highest user retention rates in the industry. Most reviews of Mailrelay are very positive.

How to advertise on Instagram step by step

Jose Argudo , CMO @ Mailrelay

Instagram has become a key platform in the world of online advertising. This is especially true for small businesses looking to expand their reach and connect with their audience in an effective, creative way. Instagram isn’t just a social network for sharing photos. It’s a tool for telling brand stories, driving engagement and, most importantly, […]

How can Mailrelay solve your email marketing problems?

Jose Argudo , CMO @ Mailrelay

Email marketing remains one of the most effective and efficient tools for customer engagement and business promotion. Despite their proven effectiveness, email marketing campaigns are not free from potential problems. From ensuring high deliverability and optimizing your open rate to driving more sales. Mailrelay can help you with many of these problems. Let’s see how. […]