Every business with an online presence, whether through a store or by building a community on social media, needs to carry out online communication strategies if it wants to reach its goals. At Mailrelay we know there are so many strategies and actions you can carry out across the different channels the Internet offers that […]
Today there are many methods and ways to sell online, as it has become one of the most important practices for businesses. Have you ever heard the phrase “if it’s not on the Internet, it doesn’t exist”? Well, that’s not far from the truth. Technology has advanced to the point where people no longer want […]
Today we’re going to talk about a type of marketing that doesn’t usually get many blog posts but is just as important as consumer marketing (B2C), and has been around just as long: B2B marketing. In this post, we’ll lay the theoretical groundwork for this type of marketing, shake its hand and make a formal […]
Fully understanding the importance of market research is essential to the success of any business strategy. Effective market research doesn’t just aim for an understanding of consumer needs and wants; it also identifies untapped growth opportunities. That’s why it helps you anticipate potential challenges on the competitive horizon. This knowledge is valuable for companies that […]
If we listen to online business experts, email marketing is one of the most effective ways to sell today. Your subscriber list, that is, the people who have freely given you their details because they’re interested in your content, your articles, your services and your business proposals, could be the opportunity to win customers by […]
Why a purchased list hurts your emails and how to get subscribers who actually want to read you
How to reconnect with people who have already visited your website, with ads and with emails that win back sales
Strategies such as email marketing or social ads not only give our brand’s online visibility a significant boost, but also require careful management of the information we collect in our customer databases. We’ll talk about the role customer databases play in a 360 online marketing strategy, how they are organized and some of the best […]
Getting your business noticed without a big advertising budget can seem like an impossible task. However, today we have a wide range of opportunities to advertise our businesses for free. All by making the most of tools and platforms that are available to everyone. In this article, we’ll share effective strategies and practical tips to […]
20 ads that defined an era and 10 easy ideas for creating your own
