Today I would like to discuss with you an interesting concept, and how we can apply this strategy in email campaigns. This is the concept of scarcity, something that always attracted us, as human beings, because for most us, something scarce always has more value than something that is abundant, accessible or easy to get. […]
This is a very common problem that many users report to our support team. The reason for this to occur is that many e-mail servers and antispam systems allow you to configure a rule stating that any email that is sent using the corporate domain is rejected if the sender’s IP is not from the […]
Answering the question that could be extracted from the title of this post, it is important to have an SSL certificate the sender’s domain and all links used in your newsletter. The reason for this is very simple, is a parameter systems and analyzed by anti-spam filters as an indicator of discarding Spammers. Logically, spammers […]
If you want to get technical details about how Mailrelay manages bounce emails, we have a great post that we recommend, it would be important to read it. This time, we want to address the issue from a different point of view, targeted to the commercial and marketing departments. In a more informal language, we […]
Many customers have contacted us to know why in some occasions an user will get an email hours after it was sent. Outlook/Hotmail and other ISPs limit the number of messages that can be sent at a specific time period from a IP based on its reputation. Whenever an IP exceeds the limit of emails, […]
Mailrelay is offering up to 80 000 emails per month to a database of 20 000 subscribers for free, with all the features available in the Enterprise version, with one of the most powerful tool on the market. An ambitious offer, that is revolutionizing this industry, where the free options never offer more than 5 […]
We always explain that you must generate your own database of subscribers. Preferably, by double opt-in, as this method is the most efficient in the generation of databases of quality. But sometimes this is not possible, you are not interested or just need to send your campaign as soon as possible. If for one reason […]
Mailrelay is one of the best email marketing platforms today, with several tools for the creation of your campaigns. Many times you will need to add attachments to your newsletter, a PDF file with a presentation, a price list of your products or services, videos or even very large images. Although Mail relay allows attachments […]
Whether you want to send your newsletter from an email address that contains these characters, or between the accounts of your target clients exist accounts that contain these characters, we must consider several things. On the one hand we must understand that an email address is divided into two parts, separated by the @: local-part@domain-name […]
