Failed accounts in the email database: the importance of removing them

Noé Soriano

Many customers are surprised when they have deliverability problems in B2C after being very careful to comply with data protection legislation: they have collected their subscribers unambiguously, those subscribers want to receive the newsletters, and unsubscribes are processed promptly. Unfortunately, sometimes they have overlooked a very important detail: removing from their database the ISP accounts […]

Advertising Teasers: What Are They? Best strategies and content for success

Mailrelay , Invited guest @ Mailrelay

The concept of a teaser isn’t exclusive to cinema or to in-house audiovisual production for traditional media. In fact, it has been used far more often than you might think in the world of advertising. Even more so now that video is booming in the digital world and stands out as the format preferred by […]

10 common marketing challenges or problems businesses face

Mailrelay

Experts define marketing as the “set of techniques, strategies and studies aimed at improving how a product is sold”. But basically, digital marketing is anything that helps you and teaches you how to sell online more of your products or services, and sell them better, whether that’s your employees’ uniforms, studying your product’s target price […]

7 Actions Your Online Communication Strategy Should Never Be Without

Mailrelay

Every business with an online presence, whether through a store or by building a community on social media, needs to carry out online communication strategies if it wants to reach its goals. At Mailrelay we know there are so many strategies and actions you can carry out across the different channels the Internet offers that […]