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Famous slogans: 40+ brand examples and what makes them work
The taglines everyone remembers, why they work and how to apply what they teach to your brand’s slogan
Why Do Amazon’s Private Label Brands Succeed?
In this article we’re going to reveal some of the secrets behind the success of online commerce’s leading player, Amazon, thanks to one of its latest business strategies: private label brands. This initiative, based on developing names similar to those already sold on the platform but available at unbeatable prices, actually began in 2007 with…
Agile methodologies and new work profiles
Professional relationships are changing dramatically, and with them, the way companies and their employees are managed. Organizations are flat, work is done by project, leadership has changed, and people work remotely from the most unexpected places. That is why the challenges of the modern world, together with the introduction of digital technologies, have driven the…
The 5 most important mobile marketing tools
What is mobile marketing? First of all, although it may seem obvious, we need to talk about what mobile marketing is, since nowadays 360º strategies and the dominance of mobile over other devices make it seem like “everything is mobile marketing”. Although almost every self-respecting advertising campaign has a little or a lot of mobile…
4 templates for sending mass follow-up emails
You’d been working on it for a while until you finally decided: you’re launching. You’ve soaked up everything there is to know about selling that new product, service, or infoproduct you’ve created. And you prepare it down to the last detail until it’s time to launch, whether through a mass email send, a webinar, or…
Cause Marketing: Features, Examples and How It Works
In an increasingly competitive world, we as businesses and professionals need to consider more human and emotional actions as part of our visibility strategies. Specifically, cause (or social) marketing addresses this. “Most companies become obsessed with numbers, without considering that with every visibility action we can also contribute to social causes for the common good…
The 8 best social media platforms for businesses and how to choose the right ones for yours
Which social network suits each type of business, which ones to use if you sell to other companies and how to turn followers into customers
Digital marketing: evolution and trends
Digital marketing brings together those commercial strategies that take place in the online environment and are carried out using digital media. Although it initially emerged by translating the ways offline advertising worked, it has gradually undergone profound changes in techniques and tools, diversifying the promotional initiatives for products and services. As a result, new sales…
How to run a more efficient marketing department
These days, customers can usually find all the information they’re looking for about a company online or on social media. That’s why having an efficient marketing department that provides everything they need is essential for a company’s communication to work. From your website’s design and architecture to its content, the choice of social networks and…
4 bulk email templates for your next promotional campaign
What a nightmare. Your business or online store has something new to launch. It’s time to get the word out, and now all roads lead to email. How is it possible that, over time and with the arrival of things like Facebook Ads, Instagram Ads, SEO and so on, email marketing is still one of…
Disable sender confirmation in Mailrelay v3
Perhaps we should start by explaining what the reason might be for disabling sender confirmation. This system is implemented to guarantee the security of the system and prevent sending with poorly configured senders or from domains that are not authorized by their legitimate owners. So, what could be the reason for disabling it? Well, it’s…
Digital marketing tools: the best by category (and which have a free plan)
Email, CRM, social media, SEO, analytics, design, web, automation and AI: what to use for each task and how much it costs to get started
These 6 things are all you need to sell by email
Not sure how to sell by email? In this article, we’ll walk you through a quick and simple guide so you can harness the power of email effectively to sell almost anything. Over the years, email marketing has proven to be a tool that delivers results. In other words, the vast majority of companies that…
Consumer Behavior: Factors, Types and the Current Landscape
The consumer has become the central axis of any business. Knowing their tastes, concerns and interests is essential to “capture their attention” and, as a result, increase sales. Throughout this article we will take a detailed look at what the online consumer is like, what types of customers we can come across in relation to…
10 Strategies to Succeed on Three Kings’ Day with Your Email Marketing Campaign
It’s already December, the holidays are approaching and, although it’s important to take a break from work during this time, you can’t let opportunities slip away either, and these special holidays are a great opportunity you can’t afford to miss. Yes, Christmas is coming, but I won’t be talking about that holiday in particular, or…
Mailrelay now supports AMP for Email (Accelerated Mobile Pages)
AMP stands for Accelerated Mobile Pages, a project developed by Google and other partner companies to improve how fast websites load on mobile devices. It matters for email marketing because it has specific sections for adding this code to emails, giving them very interesting features and adding a lot of value to campaigns and newsletters…
Email marketing funnel: stages and 10 types of emails that sell
Nobody buys on their first visit to a website. Most of the time, not even on the second. There is a journey between first contact and purchase, and along the way many people get lost. Email is the most effective tool for guiding them to the end, as long as you send the right message…
Social Marketing: What Is It? Examples and How to Apply It in Your Business
One of the purposes of marketing in the business world is the plain, straightforward promotion of products or services to get more sales for a business. However, for some years now, new terms have been appearing with the aim of reaching the audience in a distinctive way. And that’s what I want to talk to…