Every email marketer dreams of sending effective campaigns that convert. Study after study confirms the potential of email marketing, but what’s less clear is the creative path you should take to reach your goals. If you look for information on how to create the best email marketing campaign, you’ll find plenty of articles that recommend […]
It has been proven time and again that email marketing isn’t going to die any time soon, because the return on investment is very high: you can get an average return of $44 for every dollar invested in email marketing campaigns. That’s why many companies are investing their time and money in email marketing. 93% […]
A common mistake is thinking that simply adding a popup to your site means you’ve already won, but in reality there are certain ways to squeeze out its full potential, something few people achieve. The popup dilemma ● Some people claim that these plugins do nothing but harm the User Experience, for the simple reason […]
Do you use a discount coupon popup? It’s an effective method, but surely you’d like to have more sales, right? There are many ways to achieve it. Let’s see what you can do, what to look out for and some ideas. If you still don’t use popups because people don’t like them, they’re annoying, they […]
The Social Media Manager role is increasingly in demand among companies. Social media has changed how we interact, how we search for information, and even our buying habits. That’s why having a strong social media presence is essential. In this article, we’ll look at what a Social Media Manager is, their functions and salary, the […]
Digital advertising: a real revolution… at the click of a button. The internet changed everything: how we live, how we work, how we consume and—as you’d expect—how we advertise. Thanks to it, any brand can advertise and gain visibility. On a local scale or a global one. And it doesn’t matter how small you are, […]
You’ll agree with me that it takes a lot of effort to reach your target audience, earn their trust and, in the end, close a sale, right? Well, for that to happen, your potential customers will have had to go through the different stages of a conversion funnel. This is a long process, which we […]
What your pet shop or pet service needs to attract customers and keep them coming back
When a new brand is created, there are some fundamental elements that need to be worked out and defined, such as the company’s mission, vision and values, as we already know. But it is also essential to come up with an attractive logo and a catchy slogan. Of all of these, the last two are […]
In this article we’re going to reveal some of the secrets behind the success of online commerce’s leading player, Amazon, thanks to one of its latest business strategies: private label brands. This initiative, based on developing names similar to those already sold on the platform but available at unbeatable prices, actually began in 2007 with […]
