The communication mix, or marketing mix, is a well-known marketing tool that we can and should use in our business to give our products the widest possible reach and drive sales while building lasting relationships with customers.
Using persuasion techniques isn’t optional; it’s a must if you want your online business to live up to expectations. In fact, if you don’t use them, you’ll never succeed online.
The emails that add value, build trust and sell, with examples to copy
What public support is available for entrepreneurs, how it works and where to look for it
Starting a blog is usually very simple, but turning it into a professional platform requires the right tools. Whether you need to improve your design, optimize your content for search engines or manage your social media, using the right tools is essential. In this article, we present the standout blogging tools that will take your […]
Many of you ask us how to change the small logo that appears at the top right of Mailrelay accounts, and the answer is: with Gravatar.
Does the idea of how to set the price of a product or service terrify you? Don’t know how to do it, or do you just eyeball it?
Before we talk about how to create a mailing, we need to look at the difference between: Email marketing vs mass email. Let’s start with a short exercise, typical of talks and webinars: How many times a day do you check your email? Almost certainly more than once. And when you check your email. How […]
Email monetization is the process of generating revenue through email marketing. There are several ways to do this: Email monetization takes a well-planned, well-executed strategy that always keeps your audience’s needs and interests in mind. We’ll cover all of these points in this post. Opportunities to make money with email marketing The opportunities to make […]
Graphics and visual content are essential if you want your content to go viral online. Infographics are one of those visual resources that can help you create more engaging content, because they summarize information in a simple, visual way and are very easy to share.
