Automated emails
What are automated emails?
Automated emails are messages sent without manual intervention. It is a widely used method to send emails to multiple recipients based on their behavior or how they interacted with previous emails. Their main goal is typically email sales.
They ensure recipients get the email at exactly the right time, helping boost your conversion rate and guiding them through a conversion funnel. The tracking provided by automated emails allows you to segment and build valuable conversations with your customers. To achieve this, having an email marketing tool like Mailrelay is essential.
1. Goals of automated emails
It is very common to think that all automated emails are part of email marketing campaigns, but this isn’t always the case. Automating email delivery supports many different goals, such as:
– Service welcome. These are among the most common, thanking the customer or subscriber for trusting our company or product the first time they share their contact info. They drive the new relationship and help consolidate it.
– Milestones. These emails foster a long-term customer relationship, and their delivery is based on a notable event. This could include sending birthday wishes or reaching out during any moments worth highlighting to the customer.
– Lead nurturing. They are a valuable way to build and strengthen a trusting relationship with customers once they enter your sales funnel as prospects and you seek conversion (closing the sale).
– Promotional. This goal basically aims at selling to both established customers and those who haven’t made a purchase yet. For the latter, they can trigger that first sale, and they always improve CLV.
– Feedback collection. Interacting and gathering customer opinions can greatly help us improve. Using effective copywriting in an automated email puts us in a position to receive firsthand information from customers.
– Recover abandoned shopping carts. Shopping cart abandonment is a headache for ecommerce. This can be largely mitigated by automating an email to provide an opportunity for those customers to return and complete their purchase.
– Upselling. Using email allows you to offer existing customers promotions and upgrades, encouraging them to consider new purchases and increase their current spending on your products.
2. Benefits of automated emails
Without a doubt, you should be using automated emails in your digital marketing and email marketing campaign strategy. Here are some of the most significant benefits they will bring you:
– Time and cost savings. If you automate messages, you can use the time saved for other duties and invest it in different tasks.
– Brand building. They will be a very prominent element in creating a bond between your potential customers and the company, as they position you as a benchmark in your industry.
– Loyalty building. The personalization you can offer in your automated emails makes people feel valued and aligned with your brand, which leads to loyalty.
– Improved engagement. By automating relevant content, your users will be more willing to engage with the offers you provide them regularly.