How can you stand out from the noise? How can you stand out in a world full of ads, deals and promotions? Stand out to sell. The answer, although it may sound simple, requires a mix of art and science: persuasive writing. The ability to write with purpose, appealing not only to logic but also […]
Increasing productivity levels, or becoming more productive in any area, is one of today’s biggest challenges. For most of us, the day flies by, and not getting through our planned tasks can be frustrating. For this reason, interest in this topic has grown enormously in recent times. As I mentioned, it’s a real challenge, because […]
Ideally, advertising should capture the attention of potential consumers and convince them to use your product, spreading your brand’s message among people who are likely to be interested. Ad optimization is an essential part of any marketing activity, so understanding how to use this strategy will be vital to your business’s success. It’s a crucial […]
Using web analytics tools like Google Analytics to understand your competitors’ web traffic gives you useful insights into how to improve the performance of your websites. Sometimes, you need to spy on what others are doing to find out what your brand is missing. Studying your competitors can help you identify new marketing strategies. It’s […]
Email marketing is about much more than sending the right emails to the right person at the right time. The most important thing email marketers need to focus on is establishing sender authority. MailNinja’s ORTE model was created to help you with exactly that. Most email marketing services let you send personalized newsletters. But how […]
Goals, budget, message and channels: how to plan your media, plus a table template to get started today
Your audience likes receiving commercial emails regularly, but email marketing statistics also reveal something telling: 86% of consumers feel that more than half of the emails they receive aren’t useful. So what do you need to do to send emails your audience values and wants to read? Just one word: variety. Email marketing is much […]
Is there a secret to writing email marketing copy that gets read, hooks readers and sells more? Bad news: there isn’t one. At least, there’s no magic formula that will turn you into a professional writer or copywriter overnight. Writing a great email, just like writing a great blog post, a great ebook or a […]
Which features to compare so your campaigns reach the inbox
As a small business owner, your focus should be entirely on raising brand awareness, finding leads, converting leads into customers and getting more visitors to your website. This is where marketing tools become crucial. Marketing tools can help you reach all your small business goals on a budget. However, choosing the best tool for your […]
