5 ways to repurpose content for your email marketing efforts

Jose Argudo , CMO @ Mailrelay

As a content marketer, blogger or anyone with an online audience, you know how hard it is to come up with content ideas. Sure, flashes of inspiration can save the day, but sometimes the creative well runs dry and you find yourself looking under every rock for new ideas. However, have you ever thought about […]

Daily email strategy: everything you need to know to apply this technique right NOW

Mailrelay , Invited guest @ Mailrelay

We all look for some kind of routine in our days, whether we mean to or not. We set the alarm for the same time, eat the same breakfast and work set hours. Evenings are no different: if you’re a “El Hormiguero” fan, you watch it; if you’re into “El Intermedio”, you watch that. If […]

HTML or plain text: which is better for your email marketing campaigns?

Mailrelay , Invited guest @ Mailrelay

Every email marketer dreams of sending effective campaigns that convert. Study after study confirms the potential of email marketing, but what’s less clear is the creative path you should take to reach your goals. If you look for information on how to create the best email marketing campaign, you’ll find plenty of articles that recommend […]

Interactive email marketing: the complete guide

Mailrelay , Invited guest @ Mailrelay

It has been proven time and again that email marketing isn’t going to die any time soon, because the return on investment is very high: you can get an average return of $44 for every dollar invested in email marketing campaigns. That’s why many companies are investing their time and money in email marketing. 93% […]

Mailrelay now supports AMP for Email (Accelerated Mobile Pages)

Noé Soriano

AMP stands for Accelerated Mobile Pages, a project developed by Google and other partner companies to improve how fast websites load on mobile devices. It matters for email marketing because it has specific sections for adding this code to emails, giving them very interesting features and adding a lot of value to campaigns and newsletters […]

Direct Marketing: Types, Benefits and Examples

Mailrelay

Advertising opens the door to endless commercial opportunities for businesses. Today there are many ways to use and apply it, both online and offline. Either way, every campaign is created to improve the customer experience, build customer loyalty and support customers throughout the buying process. We explain it below What is direct marketing? Philip Kotler, […]

Email Headers: How to Show Them and Avoid Delivery Problems

Mailrelay

Mailings and newsletters are much more complex than they look at first glance, especially when we use a more or less customized design instead of just sending plain-text emails. More than once (I’m sure it’s happened to you too), when I’ve launched an email marketing campaign, I’ve run into the problem of some of my […]

How to create creative newsletters with the new Mailrelay editor

Mailrelay

Whether you’ve been using Mailrelay for a while or this is your first time with this email marketing tool, you should know that it now has a drag & drop editor that makes creating creative newsletters a piece of cake. Before you customize your design, remember that you can create a free newsletter with the […]