Throughout the year, every season brings its own marketing opportunities and challenges. Summer, in particular, is an especially important period. Long daylight hours, more outdoor activities and shifting consumer habits make summer the perfect setting for creative, effective marketing campaigns. Vacations and the extra free time consumers enjoy give us a unique window of opportunity […]
Starting your own business is a common dream, but that doesn’t make it easy to achieve. The journey of turning an idea into a successful business can be a steep path, full of obstacles and unexpected detours. Despite these challenges, with the right guidance and by following strategic steps, that dream can become reality and […]
SpamScore is a scoring system that measures the potential risk of an email to try to determine whether or not it is spam. Every anti-spam system uses this score: the filter adds or subtracts points based on different rules and, if the total reaches the threshold set in the system, it treats the message as […]
Would you like to learn how to write bulk emails that bring you customers? How would you like to send your campaigns and, just a few minutes later, have the phone ringing off the hook with people asking for quotes? Or to get through your lean months by creating promotional campaigns at lightning speed? That […]
Email marketing is one of the most effective forms of digital communication, used by companies and businesses of all sizes around the world. It’s based on sending emails to a group of people who have shown interest in your business’s products or services and who have chosen to receive information from you. This group of […]
Sometimes, when you send a mailing, some of the emails addressed to your subscribers may remain as queued emails for a while. That’s what we’ll explain in this article, so you know the possible causes of queued emails and when you’ll need to contact our support team. We’ve already introduced the concept of queued emails […]
This is a very common problem that many users report to us. It happens because many mail servers and anti-spam systems let you set up a rule so that any email arriving from the corporate domain is rejected if the sender’s IP is not that of the organization’s mail server or servers. It is similar […]
Many of you have asked us why emails sent to some online email providers sometimes seem to arrive late. Outlook/Hotmail and other ISPs limit the number of messages a given IP can send within a period of time, based on the IP’s reputation. When an IP exceeds its sending limit, every SMTP command will receive […]
