Marketing strategies, the communication mix and online marketing

Jose Argudo , CMO @ Mailrelay

The communication mix, or marketing mix, is a well-known marketing tool that we can and should use in our business to give our products the widest possible reach and drive sales while building lasting relationships with customers.

10 best persuasion techniques to succeed with your content

Jose Argudo , CMO @ Mailrelay

Using persuasion techniques isn’t optional; it’s a must if you want your online business to live up to expectations. In fact, if you don’t use them, you’ll never succeed online.

Tools for Creating a Blog

Jose Argudo , CMO @ Mailrelay

Starting a blog is usually very simple, but turning it into a professional platform requires the right tools. Whether you need to improve your design, optimize your content for search engines or manage your social media, using the right tools is essential. In this article, we present the standout blogging tools that will take your […]

Make money with email marketing: a step-by-step guide

Jose Argudo , CMO @ Mailrelay

Email monetization is the process of generating revenue through email marketing. There are several ways to do this: Email monetization takes a well-planned, well-executed strategy that always keeps your audience’s needs and interests in mind. We’ll cover all of these points in this post. Opportunities to make money with email marketing The opportunities to make […]

How to Create an Infographic: The Definitive Guide

Mailrelay

Graphics and visual content are essential if you want your content to go viral online. Infographics are one of those visual resources that can help you create more engaging content, because they summarize information in a simple, visual way and are very easy to share.

A company’s corporate image: what is it and how can you improve it?

Mailrelay

Today, we can recognize a company’s corporate image from its logo, even before we read its slogan or any text that may be part of it. We’re so used to receiving messages from brands that we’ve completely internalized them. Have you ever wondered how this happens? I call it “the magic of branding”. At Mailrelay, […]

Inspiration for sending funny, entertaining emails

Jose Argudo , CMO @ Mailrelay

Adding a dose of humor to your email sends can make them more appealing to your subscribers. In this post, we’ll look at how and why we should send funny emails to our subscribers.