10 common marketing challenges or problems businesses face

Mailrelay

Experts define marketing as the “set of techniques, strategies and studies aimed at improving how a product is sold“. But basically, digital marketing is anything that helps you and teaches you how to sell online more of your products or services, and sell them better, whether that’s your employees’ uniforms, studying your product’s target price […]

7 Actions Your Online Communication Strategy Should Never Be Without

Mailrelay

Every business with an online presence, whether through a store or by building a community on social media, needs to carry out online communication strategies if it wants to reach its goals. At Mailrelay we know there are so many strategies and actions you can carry out across the different channels the Internet offers that […]

B2B Marketing: What Is It? Types and Examples of B2B Business Models

Mailrelay

Today we’re going to talk about a type of marketing that doesn’t usually get many blog posts but is just as important as consumer marketing (B2C), and has been around just as long: B2B marketing. In this post, we’ll lay the theoretical groundwork for this type of marketing, shake its hand and make a formal […]

Unique, Eye-Catching Subject Lines: 20 Examples to Get Your Emails Opened

Mailrelay

If we listen to online business experts, email marketing is one of the most effective ways to sell today. Your subscriber list, that is, the people who have freely given you their details because they’re interested in your content, your articles, your services and your business proposals, could be the opportunity to win customers by […]

Customer database: how to create one step by step (with an example)

Mailrelay , Invited guest @ Mailrelay

Strategies such as email marketing or social ads not only give our brand’s online visibility a significant boost, but also require careful management of the information we collect in our customer databases. We’ll talk about the role customer databases play in a 360 online marketing strategy, how they are organized and some of the best […]

How to advertise your business for free: free advertising

Jose Argudo , CMO @ Mailrelay

Getting your business noticed without a big advertising budget can seem like an impossible task. However, today we have a wide range of opportunities to advertise our businesses for free. All by making the most of tools and platforms that are available to everyone. In this article, we’ll share effective strategies and practical tips to […]

How to write an irresistible sales email (without feeling uncomfortable)

Mailrelay

For many entrepreneurs, selling online is the hardest part of the job, and writing a sales email is an embarrassing experience. However, customers and sales are the foundation of any online business and, unfortunately, they don’t come on their own. That’s why being effective at selling through bulk email is essential, but how can you […]