Email lists
Mailing lists or email lists are a collection of email addresses stored in a single database (email database).
Lists are usually used to run email marketing campaigns and to communicate in bulk with everyone on a list, sharing news and noteworthy items that may be useful to them. Here are some email examples that communicate and attract at the same time.
1. Build a high-quality list or database
Building a contact list isn’t an easy task, but once you manage to create a database of people genuinely interested in your products or services, it will give you excellent sales potential.
Here are some tips to help you build a database from scratch, or to expand and update the one you already have.
- Work on your content strategy and SEO to reach your ideal customer organically and capture their attention.
- Use calls to action (CTAs) to encourage users to give you their contact information.
- Invest in SEM to drive your ideal customers to a landing page where you can offer them a lead magnet in exchange for their email.
- Place highly visible contact forms on your website and blog so they serve as an entry point to your email lists.
- Take advantage of networking by attending events and conferences to add new contacts to your database.
- Social media is great, but use it with purpose. Build a community, but don’t base it on false promises; be honest, and your database will grow.
- The most important tip of all is this last one: DON’T buy databases or email lists, as it won’t benefit your marketing efforts and could cause you legal problems.
2. A perfectly healthy list
When you build a database of customers or subscribers, getting the contacts is only half the battle; you also need to nurture it and know how to use it effectively.
It isn’t about creating the biggest list possible to feed your ego; it’s about making it profitable and managing it in accordance with current legislation:
– Privacy is vital. When you hold other people’s private information (personal data), you must clearly state on your website what you collect it for, have a privacy policy, and comply with data protection regulations such as the LOPD and the GDPR.
– Segment to win. Not everyone on a list has the same level of interest, and they haven’t all reached your database through the same channel. So segment as needed to contact only the right people at the right time (a customer who has already bought from you isn’t the same as someone who only wants to receive your weekly newsletter).
– Update regularly. Your database is a living thing and you should treat it as one. People change email addresses, change jobs and even change interests. You should update it frequently so that it remains a valuable and reliable asset.