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10 unbeatable advantages of email marketing for your business
In the digital age, marketing strategies have evolved to keep up with changes in consumer needs. One such strategy that has stood the test of time is email marketing. Email marketing is a communication tactic that uses email to convey promotional or informative messages to an audience. Despite its apparent simplicity, it remains an essential…
Email authentication in 2024: How to adapt your email marketing
Email marketing remains one of the most powerful tools for the digital marketing world. Due to the rise of e-commerce, the relationship between brands and consumers found in email a direct and personalized channel. However, this increasing number of sent emails was also accompanied by challenges such as security (phishing) and spam that threaten the…
Mail with Relay: Manage your Mailrelay account from your smartphone or tablet
The app called Mail With Relay is available for both Android and iOS-based devices and is free. It was created by an Independent developer who used the Mailrelay API to offer an application for Mailrelay users. The app allows you to login to up to three Mailrelay accounts at the same time using the URL…
Growth Marketing: What is it and How can you expand your business
1 Growth marketing: boost your business growth2 What is Growth Marketing?3 Objectives of Growth Marketing4 What do Growth Marketers do?5 Growth Hacking vs. Growth Marketing6 Brand Marketing vs. Growth Marketing7 How to create a Growth Marketing strategy for your company7.1 Define your target audience7.2 Try to understand your potential customers7.3 Choose the most appropriate strategies…
Email marketing platforms: analysis guide and how to choose the best for your needs
Email marketing is an effective strategy in the digital world, offering an impressive ROI. To take advantage of its potential, you need an email marketing platform adapted to your goals. These platforms are tools that facilitate the management and automation of your email marketing campaigns. They offer resources to create, send and track emails, manage…
Email: Stop working with social media and increase your sales
Currently, companies are increasingly claiming to have effective methods to maintain contact with their customers, something vital to the success of any business. As technology evolves, the way companies connect and interact with their customers is also changing. Whether a small autonomous company or a giant industry, it is essential to be present where customers…
Email Marketing for Small Business: Choose the best tool for your needs
In the world of competitive business, it is essential to stand out from its competitors. For small businesses, this task may seem discouraging, but it doesn’t have to be. An effective email marketing strategy can be the key to establishing a solid relationship with customers and promoting their business growth. Email marketing is one of…
Mailrelay’s bulk SMS platform: your best ally in marketing
Mobile marketing has emerged as an indispensable tool for increasing company sales. SMS is one of the undisputed stars of this revolution. But why has this technique gained so much prominence? And how can Mailrelay, your trusted bulk SMS platform, be the catalyst that propels your marketing strategy to new horizons? Join us on this…
Digital marketing for small businesses: basic concepts, trends and best practices
In today’s information age, digital marketing has become an essential tool for companies to promote their products and services. It helps them reach their customers and remain competitive in the market. Small businesses, in particular, can benefit from digital marketing strategies, taking advantage of online opportunities to expand and compete with larger companies. This article…
Tips and tools for boosting your copywriting strategy
For years, the phrase “content is king” has been popularized and repeated, especially since marketing has become more digital. But for each piece of content published, there are people who sit down to turn ideas into something tangible and know how to convey all kinds of emotions, sensations, and feelings into words. Connecting with other…
What is the ideal frequency for sending mass mailing campaigns?
Sending emails is a strategy used by companies and professionals all over the world with their own businesses. And, not surprisingly, it brings excellent results, regardless of the sector in which it is implemented. Email is a direct means of communication and information, which reinforces the brand image, promotes customer loyalty, contributes to increased sales…
Customer journey + email marketing: the perfect formula
You will certainly not be surprised if I tell you that email marketing is one of the main channels through which you can (and should) follow your potential customer throughout the buying process. But, as with almost all marketing actions, these actions must be in tune with the customer journey to get results. What is…
How to improve the CTR of your online store
Who wouldn’t want to increase the CTR of their website? In digital marketing, it is essential to work with organic SEO, so we can’t forget the importance of CTR. There is no point in being well-ranked in the SERP if users don’t click on your results and access your site. Improving your CTR has a…
Marketing vs. advertising: what is the difference between these two concepts?
Although the two terms are often used interchangeably, the truth is that marketing and advertising are not the same thing. For those who are not experts in the field, this can lead to confusion and even disorientation. To help you understand the differences, objectives, and common points, we will now define what marketing and advertising…
What are No-reply emails, and why should you never use them in your email marketing strategy?
Surely, on more than one occasion, you have tried to contact a company via an email they sent you and found an email like [email protected]. Surprise! Should I reply to that email address, or is it a robot, and no one is behind that inbox? While it is true that this is a fairly common…
Email marketing, the best tool to optimize your campaigns
Email is one of the most powerful tools at your company’s disposal. It can generate engagement and build lasting relationships with your customers. It also offers a higher ROI than any other type of marketing strategy. To create a successful email marketing strategy, you need to find the best email marketing services for your needs.…
How to improve the reach of an e-commerce website? The keys to digital advertising
By Maitén Milicich – Translated by Micheli Member of Materialesdefabrica.com & Habitium.com In an increasingly digitized world, e-commerce businesses are gaining momentum, and online advertising is one of the main tools you can use to promote your e-commerce. If you want to make the most of online advertising to boost your e-commerce, follow this brief…
Storytelling: what is it, and how to use it in your emails?
Storytelling is becoming a popular concept. Everyone is talking about differentiation, about how it is necessary to stand out in a world where everyone seems to offer the same solutions. A resource that is often mentioned to differentiate and stand out is precisely the protagonist of today’s post: Storytelling; in a brief description, it is…